Browse Our Top Posts

5 Ways to Close a Sale

One of the best parts of being an entrepreneur is when you secure a “Yes!” from a prospect who will benefit from your product or services. The feeling of closing a sale — that moment when you achieve your desired outcome and money changes hands — can be one of the greatest sources of validation.…

The Art of Following Up (And How to Make it Manageable as a Solo Business Owner)

For those of you who don’t know, Cristina spends her time outside of OWS as a super sleuth. That is, she works in recruiting. Recently, she was chatting with a client and told him that she planned to spend the day following up with potential candidates that she had reached out to the week before.…

Tools We Love: PopupAlly

Welcome to Tools We Love, where we highlight some of the tools that make us more efficient, productive, and effective in our businesses. Have a tool that you want to share with the community? Email us! Today’s tool we love: PopupAlly! Which email marketing platform to choose. The best social media platform for business owners.…

How to Create a Stellar Swipe File to Boost Your Marketing

Our tagline here at One Woman Shop is one we take very seriously: Going it alone shouldn’t feel lonely. Your next launch — and your marketing strategy, in general — is no exception to this rule. In fact, having a community of ambassadors surrounding your next launch or your ongoing promotion might just be what…

Shop Talk at One Woman Shop

Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours. Figuring out how to price products and services comes up time and again within our community and with our coaching clients. There are a bunch…

recognizing and accepting the different modes of solo business

In business, as with life, you might notice that there are different periods that you find yourself in — often without much choice on your part. Or, in the words of The Byrds, “To everything – turn, turn, turn // There is a season – turn, turn, turn” (apologies for getting that stuck in your…