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Creative Marketing Offline for Product Creators

Product-based biz owners: If late autumn and early winter signal a season of staying indoors, summer is a time to take your creating marketing offline by getting out and interacting with the world. It’s all about experiences, events and memories for product creators who typically spend all other seasons behind our computers, and it’s the…

Copywriting Hacks for Social Media posts

Remember when Facebook decided to update its newsfeed algorithm so you pretty much had to pay any time you wanted to show up in your fans’ newsfeeds? Sucked, didn’t it? So now you’re faced with keeping a social media advertising budget, but making sure you get the absolute most out of the money you spend…

7 Ways to Get the Most Out of Your Next Business Conference

As you probably know by now, we are huge fans of putting time and effort into building your online community (we built a whole course about it). It’s the key to success as an online business owner, and it’s one way to make this world a whole lot smaller. Yet investing in that online community…

When It Makes Sense to Work For Free as a Solo Business Owner

Hop into any Facebook group, Twitter chat, or other space where entrepreneurs get together and mention working for free, and you are likely to start a riot of voices exclaiming that a business owner working for free is the cause of entire industries being devalued. They will stand up and exclaim things like, “Charge what…

If You Create It, Will They Pay For It? (How to beta test that offer)

When should I launch? What should I charge? Should I charge? Will anyone buy it? There are so many things that seem to hold people back when they are looking to launch something new, like a new business, a new service, or a new course. And while the questions are many, the solution is simple:…

Questions For An Accountant

One Woman Shops can’t always do it all. But when it’s time to turn to an outside pro — and be certain we’re choosing the right one — we’re often at a loss as to what to ask to get the info we need. Welcome to Questions For A… a series where we interview the…