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Jean’s coaching business is small but successful. She works with 5-7 clients every day, then spends time catching up on social media, emailing, blogging, invoicing and other business matters. Her to-do list is never-ending, but she has what everyone in the online teaching industry desires — the state of being “fully booked.” There was a…

You know the struggle when you’re first learning something? One moment you’re vigorously trying new ideas from your entrepreneurial gurus. And the next? You realize you wasted three hours and you can’t tell if you accomplished anything. That’s how I felt every day when I first started doing publicity. Everything was hit and miss. My…

How many times have we heard all the things we “should” be doing when it comes to our business? My guess is: an awful lot. And it’s no different when it comes to content marketing: Facebook has said that writing is dead, while others insist you write a 2,500-word blog post (with a content upgrade!)…

Maybe you’re expanding your own business and are ready to start building a team of bloggers. Maybe you’re looking to fill up your guest posting roster. Or maybe you’re managing a project for a client and they’ve decided that they want some blog posts — only you’re not really a great writer. Whatever the reason,…

Create an operations manual. It’s probably business advice you’ve heard on more than one occasion. If you’re like most solopreneurs, it’s one of the things you skip — maybe because admin tasks just aren’t what you got into business for, or perhaps because you’re not sure what it is or why you need one. We’re…

As any seasoned solopreneur knows, customer referrals are critical to growing your business. Whether it’s finding the right first hire or getting traffic through the door, having a trusted network endorse your business is what inevitably leads to success. It’s time to start paying attention to your network of referrals, if you haven’t been doing…