When I set out to own my own business, I didn’t have a long term strategy, or even a vision of exactly what I wanted to do. This isn’t something that I would really recommend, but it’s led to some great lessons over time. Today, I’m going to dive into some of the lessons that I’ve learned about finding new opportunities through pivoting in business. But first, a little back story: I started ... VIEW POST
Pivoting in Business: Navigating New Opportunities
Pivoting in Business: Shifting to a New Target Audience
Whether you jumped into solopreneurship with complete clarity or you dove in with more motivation than vision, it’s not uncommon to encounter the desire of shifting into a new target audience somewhere along your journey. Not sure if you’re in the need for a new audience? Here are some signs you might need a shift: You’re not enjoying the kind of work you’re doing and the ... VIEW POST
Invest in a Community: Solopreneur Success and Business Return
“You don’t know what you don’t know.” Whenever someone would ask me what the most difficult aspect of being self-employed or running a business is, this used to be my answer. From creating your legal foundation to not just setting aside your taxes, but actually paying them quarterly, to creating on-boarding processes for new clients…I could easily rattle off 50 things I had no clue not just ... VIEW POST
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