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“Blog consistently,” they said.  “Start a YouTube channel!”  “Have you ever considered a podcast?” There’s clearly no shortage of mediums and platforms to share content around the internet, and there’s no shortage of content either.  The online world is noisy, and it may have you wondering, “do I really need to be creating content consistently…

According to Search Engine Land, Google receives over 63,000 searches per second every day. Think about that- literally thousands of people are searching the web right this very second, most likely for drastically different things. Regardless of whatever the intent might be, though, searchers typically all have one thing in common: They’re looking for an…

You know the struggle when you’re first learning something? One moment you’re vigorously trying new ideas from your entrepreneurial gurus. And the next? You realize you wasted three hours and you can’t tell if you accomplished anything. That’s how I felt every day when I first started doing publicity. Everything was hit and miss. My…

How many times have we heard all the things we “should” be doing when it comes to our business? My guess is: an awful lot. And it’s no different when it comes to content marketing: Facebook has said that writing is dead, while others insist you write a 2,500-word blog post (with a content upgrade!)…

Maybe you’re expanding your own business and are ready to start building a team of bloggers. Maybe you’re looking to fill up your guest posting roster. Or maybe you’re managing a project for a client and they’ve decided that they want some blog posts — only you’re not really a great writer. Whatever the reason,…

As any seasoned solopreneur knows, customer referrals are critical to growing your business. Whether it’s finding the right first hire or getting traffic through the door, having a trusted network endorse your business is what inevitably leads to success. It’s time to start paying attention to your network of referrals, if you haven’t been doing…