As a solo business owner, you’re probably looking to grow your community of collaborators, fellow business owners, mentors, clients, and customers, right? If you’re impatient like me, the “build it and they will come” mentality just isn’t cutting it for you. You know that with a little bit of resourcefulness and a touch of proactivity,…
Welcome to One Woman Experiments, where daring business women experiment with different parts of their business in order to find best practices. We hope these mini-experiments help improve your business and inspire you to test-drive new strategies. Have an experiment you want to test out and document? Check out our ideas and guidelines! This experiment…
As solopreneurs, we’re constantly on the lookout for ways to keep business booming. But a simple downside of solopreneurship is just that: you’re solo. And while you might think of yourself as Superwoman, in reality, you can’t do it all. So if you could create one product that would actively promote your business and services,…
If you’ve enabled Google Analytics for your website, congrats! You’re a step ahead most. But are you really taking advantage of the full power of the tool to help your business grow? Good news: there are just three things everyone must do inside of the Google Analytics platform to get the full capabilities, become a…
Launching is a buzzword in entrepreneurial circles. It seems like everyone is launching something these days. Your colleagues are launching a website, a podcast, an online course, or a start-up. Maybe you’ve even heard they are launching a launch! (Okay, too far?) But what does it really mean to launch something? And should you buy…
You know that e-commerce is growing, but do you have any idea how big the online market really is? According to the business research firm IBIS World, online sales reached $297.9 billion in 2013. And e-commerce sales are expected to reach 6.5% of total retail sales in 2014! If you’re thinking about running an online…
