As solopreneurs, we’re constantly on the lookout for ways to keep business booming. But a simple downside of solopreneurship is just that: you're solo. And while you might think of yourself as Superwoman, in reality, you can’t do it all. So if you could create one product that would actively promote your business and services, increase your credibility, and start a passive income stream, you’d do it, right?
That’s where writing an ebook comes in. Every solopreneur out there could benefit from writing one, and you’re no exception. Here are my top five reasons writing an ebook could make your business boom:
1. Ebooks Build Your Audience
Launching an ebook forces you to go past your comfort zone and promote your work to people outside your usual circles. If you’ve been hesitant about self-promotion, having a quality ebook that will genuinely help people is a great way to introduce yourself to new markets without feeling pushy.
You can expand the reach of your new contacts even farther by including a simple Click to Tweet code throughout your book. This makes it easy for readers who are loving your ideas to spread the word!
2. Ebooks Promote Your Other Products/Services
There’s nothing like a little cross-promotion to boost your other products or services. The pricetag on your premium services might make new customers hesitate, but an accessibly-priced ebook gives them the perfect place to enter your sales funnel.
Think about what your customers need to know or do before they’re ready for your premium services. Give them that beginning information in your ebook—along with reminders that your other offerings are ready and waiting to help them.
3. Ebooks Enhance Your Credibility
It takes a lot of hard work to write a book, which is why having your name on the cover of your own ebook gives you a boost in credibility. There are a lot of people out there who want to write a book, but only a fraction of them actually take action and make it happen.
By writing an ebook, you’re showing prospective clients that you have the initiative and follow-through to get things done. With qualities like that, who wouldn’t want you on their team?
4. Ebooks Can Land You Speaking Engagements
Organizations look for speakers who are motivated, inspirational, and experts on their topic. By writing a book, you’ve already proven that you’re an expert in your field—it’s hard to write an entire book if you don’t know anything about your subject matter!
Your book also shows organizations that you know how to connect with and inspire an audience. No one wants to listen to someone who rambles without giving their audience what they need. As an author, you’ll already have proven that your ideas are well worth paying attention to.
5. Ebooks Earn Passive Income
Unless offering your ebook for free is part of your marketing strategy, you’ll be bringing in passive income with minimal effort. Since all the work of writing and publishing is done up front, you’ll be free to sit back and enjoy your passive income stream. (Just make sure you have an ongoing marketing plan so your book doesn’t fall off the radar!)
Writing a ebook isn't easy, by any means. It takes hard work, time, and sincere dedication. But it's ultimately rewarding. Ready to write an ebook for your business? My new e-guide Typing Away: Your Roadmap to Writing a Book has 25 resources and printables to make writing your book pain free. With an easy writing strategy to keep you on track, you can focus on running your business and having a life — all while writing your ebook.
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