We’re back with a couple of fun backgrounds for your laptop, desktop, iPhone, or iPad. They showcase key phrases from our Solopreneur Sanity Handbook -- we hope that they'll serve as useful daily reminders!
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For more than two years now, we've been talking to industry professionals from photographers to social media managers, virtual assistants to graphic designers, lawyers to accountants, and other specialists that you might one day need in your corner. Here's what they shared: expert knowledge of what you need to know and do before hiring them. Because, fellow solopreneur, as we always preach: going it alone shouldn't feel lonely, and you simply cannot do it all (as much as we might try!).
When you're ready to get a specialist on your side, Prior to the Hire will give you what you need to build a successful working relationship.
Fun facts about the ebook:
51 professionals featured
11 categories: photographers, virtual assistants, copywriters, SEO experts, lawyers, accountants, designers, developers, event planners, social media managers, business coaches
And, of course, one easy way to download!
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We're back with another wallpaper for you! We'd wager a bet that 93.7% of the One Woman Shop community enjoys a nice stiff piping hot mug of coffee on a near-daily basis- it's part of the entrepreneurial lifestyle, right?
No matter how you choose to enjoy it, we bet you'll agree- the only thing it needs is more!
(Jump over to the Freebies page to enter your email address and grab your wallpaper!)
Do you feel like it's feast or famine in your solo business? You're definitely not alone- we all deal with up and down periods, especially at the beginning. Lauren Caselli recently shared five tips for what to do when there's nothing to do in your business, but we're back with even more ideas for you that will keep your business in order, expand your network, and help you maintain your sanity.
Connect with your email subscribers: When's the last time you did a little research on the people on your email list? Look through the list, Google search each name, find their email address, and shoot them a quick personal email. Don't have an email list? Set one up now!
Go through Twitter followers and Facebook likes: Your followers and those who like your Facebook page only see a fraction of the things you post- ensure that they see everything by finding their email address and asking if you could add them to your email list. Follow back the accounts that you find beneficial.
Recategorize your blog: Having a streamlined system of categories and tags on your blog ensures that people can actually find content that is relevant to their interests. Don't overdo it with categories and tags- how will readers know which one to click if there's a bunch that are essentially the same thing? Be consistent- use SEO or Search Engine Optimization, but not both. Here's a great resource on how to use tags effectively.
Clear off computer desktop: Is your desktop covered with downloads, documents, and screenshots? Organize them to speed up your computer and ensure that you can easily find items.
Update WordPress plugins: If you're using WordPress for your blog or website, you should be using plugins for added functionality. Unfortunately, they can become outdated quickly, so take a few minutes to update them regularly.
Add new contacts on LinkedIn: If you've been to a networking event lately or met new business friends online, take a few minutes to keep your LinkedIn network up-to-date. You never know when you'll want one of your contacts to facilitate an introduction for you!
Add new sites to your Feedly account: We're sure you have a few tried-and-true blogs and website that you read every day, but now's the time to add a few more by searching or asking your network for their suggestions. Don't have a Feedly account yet? Sign up now!
P.S. If you like these suggestions, be sure to download our Nothing to Do printable- just print, cut along the dotted lines, and pick out one of our suggestions when you have some down time in your business!
By now, everyone knows the benefits of having a mentor (right?!). But have you ever considered having a Board of Directors for your solo business? Corporations have them and non-profit organizations have them, so why not you?
Let's face it, it can get overwhelming running a business on your own- sometimes you want feedback on your latest website, a new perspective on your branding, an outsiders' view of how to handle a difficult client, or just the knowledge that someone out there is dedicated to your success.
Will you officially ask people to join your Board of Directors or will you keep it to yourself?
6-8 people is generally a good size- too many more and there's too many cooks in the metaphorical kitchen. Too few and there likely won't be enough diversity
Consider reaching out to people who work with, are familiar with, or are in your target demographic- they'll be better equipped to help you effectively
Think about the various areas of your business, like marketing, financial, legal, manufacturing, writing, etc and find someone who is stellar at it: the insanely organized person who has a system for everything, the person who has a way with words, the person who can put together a cohesive brand strategy that perfectly captures your intentions
Think about the complementary personality traits that you’ll need. For example, it might be beneficial to have both a person who will cheer you up and a person who will give it to you straight
Make it worth it for your Board of Directors by offering to write them a recommendation on LinkedIn, connect them with your network, or promote their work on your social media accounts. And remember that a handwritten note goes a long way in this digital age!
This is probably not the right time to cold-email someone for the first time. Reach out to people you have an established relationship with
Want a template for reaching out to your future board AND an easy-to-use spreadsheet for creating your future board? Just enter your info below:
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Do you have a personal Board of Directors? If not, how do you plan to find one?
Just like everyone else in the world, we are pretty obsessed with the coming of fall...the leaves are turning, #PSLs are out at Starbucks, and our pumpkin Yankee Candles are burning. But instead of providing you with yet another autumn themed wallpaper (though we do love this one from Stephanie Hall and this one from Kate Baird and this one from Jess Lively), we're continuing last month's theme: GSD (get shit done or get stuff done, depending on how dirty your mouth is).
Ever been paralyzed by your to do list? Wallowing in self-doubt about whether you can really make it on your own? Wishing you were back in a cubicle with a steady paycheck?
Here's your reminder to kick those thoughts to the curb and just GSD- today, tomorrow, and every day! (Jump over to the Freebies page to enter your email address and grab your wallpaper!)
P.S. Our behind-the-scenes webinar is happening today at noon- are you on the list yet?