Welcome to One Woman Experiments, where daring business women experiment with different parts of their business in order to find best practices. We hope these mini-experiments help improve your business and inspire you to test-drive new strategies. Have an experiment you want to test out and document? Check out our ideas and guidelines! A few months ago, we…
We often catch ourselves thinking that Google is always the answer. But it’s not- and here’s why that’s a good thing for you and your solo business. It’s true that pretty much every question can be answered on Google (in fact, we just talked about our love of Googling the other day). Googling “How do I set up…
We first heard about growth hacking on this pretty awesome episode of MarieTV, which features special guest Todd Herman. When Todd briefly mentioned the concept of growth hacking, we were instantly intrigued. What’s a resourceful One Woman Shop to do when they want to learn more? Head to Google of course! Apparently, Sean Ellis coined…
If you have been anywhere near online marketing trends lately you will know there are just two words on everyone’s lips: email marketing. And business owners are talking about it for good reason. Email marketing has one of the highest rates of return over any other inbound marketing channel. They say that for every $1 dollar…
This post is part of a mini-series on growing your community and, in particular, your client base by being proactive and seeing opportunities all around you. Today’s post comes from copywriter Lilybet Murray. Want more tips on building your business community? 28 solo business owners shared their #1 secret for growing their community with us- get them…
If you’ve made a commitment to blog regularly- in order to strengthen your personal brand, attract more clients, or establish yourself as a thought leader in your industry, perhaps- but you’re having trouble coming up with things to write about, we have some quick and easy ideas to help you generate blog post topics. Email…
