A couple weeks ago, I contributed a post to One Woman Shop called Five Lessons Learned in my First Six Months as a Freelancer. Several people told me that they found the insights to be helpful (yay!) but the part I got the most questions about was the “Create an Inspiring Workspace” section. Specifically, how…
Testimonials are a valuable form of social proof that help establish your credibility, build trust, and overcome skepticism and doubt. They give you the opportunity to prove claims about your products and services. Consumers constantly seek word-of-mouth references from family, friends, and even complete strangers on social media and review sites. That’s because we tend…
Client experience can sound a whole lot more fluffy than it is. Putting time into making your service a start-to-finish, delight-inducing magic carpet ride of goodness isn’t just good for the soul. It’s good for your business. Sock-removing client experiences are the stuff word-of-mouth marketing is made of. It inspires more repeat and referral business…
One of the best parts about being a business owner is choosing a calendar for the new year. After all, who doesn’t love gorgeous new stationary? But we solopreneurs have some unique needs when it comes to planners. The creative in us wants something that will reflect our brand and make us happy to plan…
Ready to sell products online but too caught up in the day-to-day tasks of marketing and management to build your online store? We get it. As one-woman businesses, we’ve all been there. Our time is extremely valuable. We don’t have the space in our schedule — or the skills — to create an online store,…
Recently, I celebrated the six-month anniversary of opening the doors on my freelance writing business. I consider the day my LLC was approved to be my business’ “birthday.” And like any new parent, I have experienced joy and “What the $%#$ am I doing?” moments in equal measure. Although my experiences in the publishing industry…
