Testimonials. Raves. Reviews. Call them what you want, but know that they all boil down to one thing: social proof. Proof from past and current clients that you do what you do as well as you say you do. (How’s that for a mouthful?!) It’s this social proof that can make or break your solopreneur…
My friend Joanne is a successful virtual assistant. Her clients adore her and consistently send her referrals. She was counting on her website to bring in new clients as well, but her site wasn’t seeing much traffic. When I asked her what she does for search engine optimization (SEO), Joanne said: “I have no problems…
Do you yearn to refer to your website as the “salesperson that makes you money in your sleep?” While it isn’t easy to accomplish, it’s certainly possible. I’m going to get you started. The first step in making your website work for you is getting to know who your ideal audience really is in order…
How many “productivity hacks” have you encountered or read about lately? They’re prevalent for a reason: every solopreneur is out to do the same — get more done with less, and make the most of our (seemingly limited) time. The truth is, there are truly great methods out there — the Pomodoro Technique, unplugging, taking…
As a solopreneur, aiming for higher profits can often mean working twice as hard and twice as much. There are endless ways to expand your business – marketing campaigns, affiliate structures, social media posts, networking events, referrals. You can spend so much time trying everything, only to find that a few things actually work. But,…
If you’re like most solo or small business owners, you’re constantly on the lookout for ways to grow your community of supporters, clients, customers and collaborators. At One Woman Shop, a resource hub and community for female solopreneurs and freelancers, we have a secret weapon that we use to proactively grow our community: email. No, not…
