I can’t wait to open your emails! Your emails are my favorite ones to read… Your emails make my inbox sing! When the emails you write to your list are engaging, entertaining or instructional, it’s easy for the readers to love them. When they ooze with personality and make a connection with your readers, they…
Our tagline here at One Woman Shop is one we take very seriously: Going it alone shouldn’t feel lonely. Your next launch — and your marketing strategy, in general — is no exception to this rule. In fact, having a community of ambassadors surrounding your next launch or your ongoing promotion might just be what…
If you’re an entrepreneur, it’s probably safe to assume that “create a welcome video for my website” is somewhere on your lengthy to-do list. But somehow it’s migrated lower and lower over time to live among other long-forgotten tasks like “clean out my inbox” and “start working out again.” I don’t blame you; video is…
I love being on Instagram. I love sharing my tips and ideas. I love interacting with people. I love searching through hashtags and finding awesome new people to follow. (I also love shopping via Instagram — which isn’t so great for my bank balance.) What I don’t love is taking photos or creating graphics. As…
Curious about how to incorporate affiliate marketing into your solopreneur business strategy? It may be worth your time to explore how affiliate marketing can bring in a bit of passive income to supplement the revenue that your current products and services generate. Brush up on the basics of affiliate marketing Essentially, affiliate marketing entails promoting another…
If you’re like most solo or small business owners, you’re constantly on the lookout for ways to grow your community of supporters, clients, customers and collaborators. At One Woman Shop, a resource hub and community for female solopreneurs and freelancers, we have a secret weapon that we use to proactively grow our community: email. No, not…
