Much like a homeowner, a solopreneur must be able to rock multiple hats at once. Another similarity? Both homeowners and solopreneurs are often operating on shoestring budgets. While a homeowner could reduce costs by taking the DIY route for painting, landscaping and wallpapering, we can most likely all agree that it’s best to call in…
Sometimes it feels like you’re doing everything right and still no one comes to your blog. You spend days writing useful content, hours promoting it on social media and…. crickets. It’s enough to make you want to throw in the towel on this whole blogging thing. But don’t do that just yet. We’ve all been…
We constantly hear this word thrown around: branding. It’s a popular term that’s become a bit of a buzzword — and one that’s widely misunderstood and often misused. Here’s why: most people confuse the term “branding” with a company’s logo or how they visually represent themselves, but that is only a small part of what…
When it comes to your brand online, your website is at the forefront. In many cases, it’s a person’s first interaction with your brand. As such, it’s incredibly important that your website represents your brand well. After all, with your website speaking for you, don’t you want it to be making a good first impression?…
Whether you are establishing your first brand or are thinking it might be time to reposition your brand, we, as solopreneurs, have a choice of using our own name and being our brand, or creating a unique name. Both have strong upsides – you just need to discover which positives you can make the most…
Yet another email provider to choose from? Before you get overwhelmed, let me start this post by sharing where I was at when I switched to ConvertKit for my business. I am a one woman shop (hello, fellow ladies!) and was spending more time prepping weekly emails and automation than I really had time for.…
