Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours. So, here’s a fun fact: The Google Doc for this Shop Talk idea was started in February — and all it had in it was…
Let’s not beat around the bush: There seems to be a myth amongst One Woman Shops that it’s shameful to take on part-time or full-time work for someone else when they’re working to build their solo business. The feelings that come up: shame; embarrassment; failure. After all, how can you call yourself a business owner…
Do you feel a little like you live in a vacuum? You’re working your solopreneur socks off, getting stuff done, but in a big empty cave of introverted aloneness? Your mental space is big, echoing, empty, and you’re used to the silence of solitude. It’s not really fair — you became a solopreneur to get…
I recently took a well-deserved vacation up and down the West Coast. I scheduled my blog posts, doubled-checked my invoices, and gave my clients the scoop, but I couldn’t shake the feeling that I was going to miss out on something. It was my first time away from my business for more than 72 hours,…
If you’re anything like me, the first time you heard the term “sales funnels,” you envisioned a big Willy Wonka-esque contraption that takes random scrollers off the internet, works some magic as they move through the various whizzing parts of the machine, and churns out raving fans. Although that idea is slightly valid because funnels…
Content marketing isn’t easy. Even spending a lot of time and effort on something that you think will be compelling can fizzle out like a dud. Sometimes it’s best just to face the facts and say this one thing out loud — “my content sucks.” It’s a hard thing to say, and it’s definitely a…
