Testimonials are a valuable form of social proof that help establish your credibility, build trust, and overcome skepticism and doubt. They give you the opportunity to prove claims about your products and services. Consumers constantly seek word-of-mouth references from family, friends, and even complete strangers on social media and review sites. That’s because we tend…
My friend Joanne is a successful virtual assistant. Her clients adore her and consistently send her referrals. She was counting on her website to bring in new clients as well, but her site wasn’t seeing much traffic. When I asked her what she does for search engine optimization (SEO), Joanne said: “I have no problems…
