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There’s something to be said about not jumping on business bandwagons. Deciding to not join in on the latest “business trend” might mean you’re keenly aware of how the trend fits into the bigger picture and whether it would be smart to adopt, or maybe you’re not taking it on out of fear even though…

If you’re anything like me, the first time you heard the term “sales funnels,” you envisioned a big Willy Wonka-esque contraption that takes random scrollers off the internet, works some magic as they move through the various whizzing parts of the machine, and churns out raving fans. Although that idea is slightly valid because funnels…