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Everyone talks about the importance of work/life balance but balance, by nature, is very precarious. Tension is inherent in this idea of spending 50% of your time on work and 50% of your time enjoying your life. Picture a see-saw. Lean back or lean in on either side of the see-saw of work and life…

Welcome to One Woman Experiments, where daring business women experiment with different parts of their business in order to find best practices. We hope these mini-experiments help improve your business and inspire you to test-drive new strategies. Have an experiment you want to test out and document? Check out our ideas and guidelines! Ah, Facebook- as business…

While copywriting may sound like an easy job (I partially blame the popularity of Mad Men), it actually requires a variety of different skills. In addition to being an excellent writer, you need to have a bit of wit, a lot of creativity and a persuasive tone. Whether you’re writing for a website, blog or…

grow your community online

We recently spoke to several creative female entrepreneurs with growing or established email lists and chatted with them about their best practices for email marketing. The girls we spoke to have email lists that range from under 100 to over 4,000 recipients. A big thanks to Katie of Balanced Beings, Alexis Grant of Socialexis, Marisa of Creative Thursday, Sara…

Welcome to One Woman Experiments, where daring business women experiment with different parts of their business in order to find best practices. We hope these mini-experiments help improve your business and inspire you to test-drive new strategies. Have an experiment you want to test out and document? Check out our ideas and guidelines! [line] We were recently…

As entrepreneurs, we’re hardwired to do anything and everything to make our business thrive. Unfortunately, we’re usually overworked and stressed out because of it. Worse yet, our bank accounts often don’t reflect all that hard work. The good news is, there’s one thing you can do to keep yourself sane and your business thriving: be…