Shop Talk: Build in Bonuses (A Short Guide to Goal Setting)

goal setting

goal setting

Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours.

We often find that our members and coaching clients are driven, motivated business owners who fall into a trap of feeling guilty for not doing more.

On a recent call, one member mentioned that she’s been setting high goals for herself and her business each month. Although she feels like she’s accomplished plenty by the end of the month, she’s still disappointed that she hasn’t quite reached her lofty goals. The issue isn’t in her productivity — it’s in her goal setting.

Our suggestion? Implement the “bonus” trick.

Here’s how it works: On your to-do list, create your “must-do” section, as well as a “bonus section” of tasks that you would love to do but aren’t absolutely critical to the success of your business. If you get to the tasks on the bonus section? Extra brown points within your biz! If you don’t? No guilt.

A similar trick is using the phrase “at least” when goal setting.

  • Is your goal to pitch guest posts? Set a goal of “at least 2 pitches.”
  • Is your goal to go on daily walks? Make a goal of “at least 3 walks this week.”
  • Is your goal to be in touch with your email list more? Set a goal of “at least 12 times this year.”

It’s the same mental game as the “bonus” trick: You have a minimum goal to reach, but if you go above and beyond, you’ll positively impact your business and your mindset.

Let us know if you implement the “bonus” trick and how it shifts your mindset towards goal setting!

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