The Benefits of a “Coming Soon” Page (+ 3 Templates!)

Whether you're just starting your solo business or you're launching a standalone product or service, setting up a "coming soon" landing page pre-launch can help you showcase your brand, build anticipation, and collect email sign ups.

We did exactly that before the official launch of One Woman Shop -- and had over 200 subscribers on launch day because of it! We've come a long way from this:

one woman shop's launch list landing page

(Okay, some things don't change -- like that iced coffee from Starbucks that's constantly by our side.)

Since we think your time is probably best spent on things like direct email outreach, starting to grow your online community, and brainstorming ways to incentivize sharing -- not poring over hundreds of potential landing page templates -- we'll leave just a few below for you.

Emma Theme -- BluChic

If you know us, you knew we were gonna start with a BluChic theme. (So darn predictable, aren't we?) The Emma landing page theme has all of the features we love about BluChic (customizable, chic, and responsive, just to name a few things) with a much smaller price tag: just $9 USD.

coming soon wordpress template bluchic

Coming Soon -- Boutique WebDesign Studio

Grab this theme from one of the shops on CreativeMarket for just $8 USD. If you're feeling lazy (#nojudgment), make use of the included background images (like the one below) or upload your own to better showcase your brand-to-be.

coming soon 2

Alissa -- azmind

If you have a set launch date, use this theme to publicly count down to launch day with a big, bold ticker. Another bonus? Social media icons help build your online presence during your ramp-up period.


Don't wait until your product/service is ready -- start building anticipation now!

Happy launching!

PS -- Publishing + promoting a "coming soon" page is key to overcoming the "build-it-and-they-will-come" mentality. Start spreading the word now!

Disclosure: We will receive a commission on sales bought through the links above. As always, we only promote products that we think will better your solo biz!

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The Latest WordPress Themes for Solopreneurs

You've seen BluChic's name splashed across our site -- partially because we use one of their themes ourselves but also because we're pretty convinced that they're some of the best WordPress themes for solopreneurs out there on the big world wide web.

The best place to get a full look at all of BluChic's growing theme collection is to hop over to their shop but -- because we're so kind 😉 -- we're highlighting several of their latest additions right here!

We'll let you browse while we patiently wait for the "Sara" and "Cristina" themes to be released. Just kidding. (But we wouldn't hate it!)


online shop owners theme

WordPress Themes for Solopreneurs

chic wordpress theme for e-commerce

The attributes that all three of these themes share? Unlimited support + theme updates from BluChic, responsive design, multiple layout options, SEO friendly (read: microdata to help search engines easily read your site's content) and translation ready (for our international One Woman Shops).

Disclosure: We are part of BluChic’s affiliate program and may receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time, so all opinions are our own!

A WordPress Theme for Creativepreneurs

It's probably no surprise that we <3 us some BluChic WordPress themes -- it's also probably no surprise that we always use the words chic, sleek, and feminine to describe them (it's a running joke here at OWS HQ). Hey, if it ain't broke...

Our BluChic love affair continues with their newest chic, sleek, and feminine WordPress theme -- Quinn. According to BluChic, it's perfect for creativepreneurs -- which is probably you, if you're hanging out here on One Woman Shop.

Screen Shot 2015-10-19 at 4.17.48 PM

A few of our favorite features:

  • Responsive design (like the rest of their themes)
  • Customizable color scheme
  • Full width slideshow
  • 3 promo boxes for pages or call to actions
  • Newsletter sign-up form on footer with custom styling for MailChimp

quinn theme for creativepreneurs

Disclosure: We are part of BluChic’s affiliate program and will receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site), so all opinions are our own!

The Best Sources for Free & Premium Feminine WordPress Themes

If you're a One Woman Shop regular, you know we're huge fans of the WordPress platform for running your website and blog. In the past, we've run special highlights for some of our favorite WordPress themes for female entrepreneurs and bloggers - like BluChic's feminine themes and Angie Makes' ladylike templates. But, knowing it can be cumbersome to search through the wealth of templates out there, we decided to make it easy for you by spotlighting a few fantastic sources of both free and premium feminine WordPress themes in one place. Happy template shopping to you!


As always, BluChic tops our list because we have yet to find a flaw in their sleek designs. There's a theme for nearly everything: from beauty and fashion blogging, to career coaching, to editorial websites. What's more, we adore BluChic's "bundles" including business card and social media design, as well as a newsletter template. Could they make it any easier?chic feminine wordpress themes

Angie Makes

It doesn't get much girlier than what Angie Makes. And we love it. Her signature themes are adorned with accents like lace, pastels, and watercolors, but the tech side of things is anything but dainty. All her themes, priced at $70 each, are fully responsive, meaning they smartly resize to whatever device the site is being viewed on. With theme names like Anna Grace, The Lucy Lou, and Gracie Girl, it's hard not to fall in love.sleek feminine wordpress templates


Lauren's mission at Restored316 is to help other women like herself start a successful business and/or blog by giving them an exceptional, quality, and affordable website design. Her set of themes, all created on the Genesis framework and priced at $50, are clean, simple, and incredibly easy on the eyes. Check out some of our favorites you'll find in her shop: Tasteful, Amplify, and Lovely.

restored316 feminine designs

Beautiful Dawn

Both the name Beautiful Dawn and the names of all of her themes instantly communicate the vibe that Tiffany is going for. We'll give you a few examples of titles: Sweet Home, Everyday Style, Simplicity, and Serenity. We keep calmer just hearing them! And speaking of calm, you can pay a $25 fee for theme installation help from Tiffany. Score.

beautiful dawn feminine wordpress designs

17th Avenue Designs

Kate's own website is pink, black, and gold -- did you really think we would be able to resist her themes? In The Shop, you'll find $49 premium themes, like Uptown, a bunch of more economical $35 themes, like Hepburn, and a $69 Classic WordPress Package. Also, bonus points to Kate for making e-commerce integration easy!

chic sleek wordpress themes

A Prettier Web

Unfortunately, Mel Karlik of A Prettier Web only has one WordPress theme available for purchase (as of right now, at least). If you're a #girlboss, you'll love the name of her theme -- Boss Lady. In her words: "...entrepreneurs are savvy online. I know you need to grow your mailing list, capture leads and ultimately sell your product or service." So, she designed a template that addresses those needs.

boss lady wordpress theme for women entrepreneurs

Lovely Confetti

The name of this shop is a pretty darn good indicator of the kind of WordPress themes you'll find there -- geometric-shaped accents, sprinkle designs, and glittery adornments. And the creator of these adorable themes? Her name is Cristina -- which at least half of the One Woman Shop thinks is lovely, indeed 🙂

lovely confetti wordpress themes

This post contains affiliate links. As always, we only showcase products and services that we believe will benefit you and your business.

7 Free WordPress Themes for Your Solo Business

7 Free WordPress Themes for Your Business

Does your blog need a makeover?

The best place to start is with a great WordPress theme. But with so many options, it can be hard to know where to even begin. We can help with that! A few questions we keep in mind while selecting a theme:

  • Is this mobile responsive? Having a website that looks great on a phone or tablet is more important than ever as many people use their mobile devices to browse the internet. A theme that is mobile responsive resizes images and reformats menus to fit the mobile screen.
  • Does this have theme have the right look and feel? While you can change a lot about a theme with code, it's best to start with one that is close to what you'd like to end up with anyway. Even if you change all of the colors and upload a custom header, making sure the theme is easy to navigate and makes sense with the feel of your brand will save you time (and money, if you've got someone helping you get it setup).
  • Does this allow me to do everything I want to do? This will vary from blog to blog, but if you'll want to sell products, you'll need a theme that is e-commerce ready. If you enjoy using certain widgets or plug-ins, you'll want to make sure your new theme supports them. Do your homework!

If your blog or business is going for a chic and feminine look and you want a theme that boasts great features, well, we've got you covered with some free (that's right -- free!) themes that might just do the trick. 

The Mary Kate Theme

This is a version of AngieMakes’ premium Mary Kate theme with a clean design and tons of options to customize. If you're looking for a theme with a sweet, feminine look that's still a solid design, this one does the job. 

Our favorite features:

  • Minimalistic design
  • Mobile responsive design
  • Plugin integration with popular plugins such as Pinterest RSS

The Mary Kate - Free WordPress Theme

Enamored Theme

This is the best-selling WordPress theme created by Beautiful Dawn. It has nice layout options, social media widgets, and supports e-commerce, making it a good choice for the infopreneuer.

Our favorite features:

  • Mobile responsive design
  • Post display options
  • Layout options

Enamored Theme

Fresh Theme

This is a simple and feminine theme created by Restored 316 Designs. Note: Because it is a child theme for the Genesis framework, you will need to own or purchase the Genesis framework before installing it. This theme is a nice choice for new bloggers who might get overwhelmed with an overly-complicated setup or too many options but still want a professional-looking site.

Our favorite features:

  • Sweet, uncomplicated design
  • Easy theme setup
  • Post and page layout options

Fresh Free WordPress Theme

Felice Theme

This theme is modern and clean with refined styling created by BluChic. It's more of a place-holder or a "squeeze page" than full website -- we used it to collect emails before our launch of One Woman Shop! This helps keep your followers up-to-date on upcoming projects while also gathering email addresses so you can keep in touch. It's got a fun "progress bar" that you can update as you reach milestones in your latest venture.

Our favorite features:

  • Fun progress bar
  • Mobile responsive design
  • Custom header logo
  • Custom background design

Felice Free WordPress Theme

Estelle Theme

This theme, also by BluChic, is great for women bloggers and business owners who like chic and modern designs. This theme lets you add a custom header, so it's perfect for a blogger who wants a more personalized look but doesn't like too many bells and whistles. 

Our favorite features:

  • Mobile responsive design
  • Custom header logo
  • Widgetized right sidebar and footer

Estelle Free WordPress Theme

Adelle Theme

This is an attractively minimalistic theme -- yet again from BluChic. It is a great one for bloggers as it isn't filled with overwhelming amounts of choice but still allows for customization and personalization.

Our favorite features:

  • Mobile responsive design
  • Custom header logo
  • Widgetized right sidebar

Adelle Free WordPress Theme

Elise Theme

This is a great theme from Pretty Darn Cute Designs for the woman-owned business. It actually comes e-commerce ready! It is currently free or "name your price," though we're not sure for how long. This is another child theme for the Genesis framework, so you will need to own or purchase this before you'll be able to install.

Our favorite features:

  • Widget on home page
  • Ad widget above single posts
  • E-commerce ready using WooCommerce
  • Custom header uploader
  • Mobile responsive design

Elise Free WordPress Theme

We hope one of these themes will work for your next project. What features do you look for in a theme? Which one would you choose? Let us know in the comments!

Lynette: A WordPress Theme for Online Business Owners

Choosing a WordPress theme can be a daunting task. As online business owners, we have plenty of options out there for us, but it can feel overwhelming. Finding a template that's easy to edit but already has the basic skeleton that we want on our site? That's the key.

We're not gonna lie -- the black and gold motif of Lynette draws us in because we're suckers for metallics. You can easily remove the metallics if they're not your style -- which leaves you with an optional featured slider on the homepage, responsive design, and streamlined categorization features.

Screen Shot 2014-03-25 at 8.42.14 AM

A few of our favorite features:

    • The gold and black theme (which, as always, can be changed using CSS)
    • Two navigation menus (one for admin -- like your About and Contact pages -- and one for post categories)
    • The sleek black and white sidebar buttons
    • The simple three widget footer

feminine wordpress theme for online business owners

Disclosure: We are part of BluChic’s affiliate program and may receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site), so all opinions are our own!

Feminine WordPress Themes from Angie Makes

You may know by now that we love a sleek, feminine WordPress theme as much as probably more than the next person. Whether it's one with a muted color palette or bright pops of color, we're suckers for a functional website theme that looks good too.

Which is why we love the WordPress template designs from Angie Baldelomar of Angie Makes. A few of our favorites:

The Daphne Theme

Great if: you're looking for a two-image slider on your homepage and you love frilly, lacy details

daphne theme from angie makes

The Amelie Theme

Great if: you want a one-photo slider on your home page and you love subtle background patterns

amelie theme angie makes

The Kensie

Great if: you love watercolor and simple home pages

watercolor wordpress theme

The Me + You

Great if: you want an e-commerce ready template, you love the rustic look of burlap, and you want a footer area

small business wordpress theme

All of the themes are $70 and are fully responsive, compatible with multiple browsers, drop-down menu enabled, and have a fully loaded back-end with easy upload options for header, background, and favicon unless otherwise listed.

P.S. Looking for feminine clip art, like watercolor letters, vintage roses, or washi tape strips? Angie's got that too.

We are affiliates of Angie Makes. As always, we only promote products and services that we think will benefit you and your business. 

One Woman Shop Resources: Creative Market

If you haven't heard of Creative Market, you're missing out- it's "a platform for handcrafted, mousemade design content from independent creatives around the world." In plain terms, that means loads of website themes, graphics, templates, fonts, and other add-ons for all of your solo business design needs.

A few of our favorite Creative Market finds, which includes social icons, WordPress themes, pre-designed PowerPoint slides, flower graphics, and stylish fonts:

Amelie Responsive WordPress Theme by Color Splash Studios

Screenshot 1 Screenshot 2 Screenshot 3Creative Market Responsive WordPress Theme - Amelie by angeldazie

Styla Italic Font Set by URW  styla italic font from creativemarket

Minimalista Theme by The Bloggerette Studio
minimalista genesis child theme wordpress

Peonies Clip Art Collection by Angie Makespeonies watercolor graphics

Flat Icon Set by Vintage Design Co

Flat Icon Set by VIntage Design

PowerNote PowerPoint Presentation

pre-designed powerpoint presentation slides

Delightful Genesis Child Theme by Restored316

delightful wordpress theme

P.S. Be sure to check out the Free Goods section on Creative Market!

Disclosure: We are part of Creative Market's partner program and will receive a commission on sales bought through the links above. As always, all opinions are our own!

A WordPress Theme for Creative Professionals

We talk to creative professionals every day who want a website that reflects their creativity and style. If a completely custom design isn't in your budget, why not start with a pre-made template? We're not gonna lie -- there are some pretty ugly ones out there (apparently we're not ones to mince words!), but BluChic is not contributing to that list.

They offer dozens of feminine WordPress themes that might be the answer to your website issues. But don't blame us when you buy more than one 😉

If you're an event planner, wedding professional, or another type of creative professional in search of a fitting WordPress theme, BluChic's Geraldine theme might be for you.
wordpress theme for creative professionals

Some of our favorite features:
    • A large featured slider area 
    • Three colorful featured boxes to highlight your offerings, freebies, or testimonials
    • A sleek navigation menu
    • The mint and peach color scheme (which, of course, we're partial to, since we use it too! This can be changed if you're not feeling it)
    • A simple footer where you can collect email addresses and link to your social media profiles

wordpress theme for event planners and wedding professionals (+ other women-owned businesses)

Disclosure: We are part of BluChic’s affiliate program and will receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site), so all opinions are our own!

A Feminine Magazine-Style WordPress Theme

Creating a magazine-style editorial website with plenty of content and vivid photos? BluChic's Beverly theme might be right if you're looking for something feminine but still professional and modern.

A Feminine Magazine-Style WordPress ThemeSome of our favorite features:
    • The vibrant pink, black, and white color scheme (which can be changed if you like)
    • The sleek, minimalist layout
    • The option to enable a featured slider to highlight your latest posts
    • A prominent footer with four areas
    • Two navigation menus (one for admin- like your About and Contact pages- and one for post categories)
    • The option to buy an all-in-one bundle, complete with WordPress theme, social media design, newsletter design, and business card design, for $109

creative wordpress theme for editorial website

P.S. Planning to buy a WordPress theme from BluChic but need some help customizing it? Email CMR Strategies!

Disclosure: We are part of BluChic’s affiliate program and will receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site and on CMR Strategies), so all opinions are our own!