Testimonials are a valuable form of social proof that help establish your credibility, build trust, and overcome skepticism and doubt. They give you the opportunity to prove claims about your products and services. Consumers constantly seek word-of-mouth references from family, friends, and even complete strangers on social media and review sites. That’s because we tend…
Testimonials. Raves. Reviews. Call them what you want, but know that they all boil down to one thing: social proof. Proof from past and current clients that you do what you do as well as you say you do. (How’s that for a mouthful?!) It’s this social proof that can make or break your solopreneur…
