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Copywriting Hacks for Social Media posts

Remember when Facebook decided to update its newsfeed algorithm so you pretty much had to pay any time you wanted to show up in your fans’ newsfeeds? Sucked, didn’t it? So now you’re faced with keeping a social media advertising budget, but making sure you get the absolute most out of the money you spend…

Absorbed. Connected. Engaged. These are three things we all want our audience to feel when they read our website. And the way to allow them to feel all of this? It comes down to your brand personality: the words you use, the images you share and the colours that tie it all together. But what…

In addition to proactively searching for writing jobs yourself, you can also market yourself so that future clients will come to you. Sounds pretty ideal, right? While it takes a little time, creativity and some good-old networking, you can successfully attract clients by putting yourself out there. Here are a few tips to get writing…

While copywriting may sound like an easy job (I partially blame the popularity of Mad Men), it actually requires a variety of different skills. In addition to being an excellent writer, you need to have a bit of wit, a lot of creativity and a persuasive tone. Whether you’re writing for a website, blog or…

Not all of us can be stellar copywriters. Even if you’re writing to your target audience, you could still be making some basic mistakes. If you’re not ready to turn things over to a pro, here are some steps you can take to jazz up your web copy. 1. Take action Your website’s traffic is…