When it comes to your brand online, your website is at the forefront. In many cases, it’s a person’s first interaction with your brand. As such, it’s incredibly important that your website represents your brand well. After all, with your website speaking for you, don’t you want it to be making a good first impression?…
Whether you are establishing your first brand or are thinking it might be time to reposition your brand, we, as solopreneurs, have a choice of using our own name and being our brand, or creating a unique name. Both have strong upsides – you just need to discover which positives you can make the most…
What’s your “thing?” Your little quirks. The little things that make you, you. Everybody has one. Or two, or a dozen. (Some people are pretty quirky.) But those quirks? They’re one of the most important parts of your brand. Someone else may choose similar brand colors. Or work in the same niche. But no one…
Whether you love them or hate them, when it comes to the Kardashians, three things are probably true: You feel strongly about them, one way or another. You can probably name at least three of them. You’re likely able to recite five of their news story headlines. (Yes, that includes you too, haters – don’t…
Absorbed. Connected. Engaged. These are three things we all want our audience to feel when they read our website. And the way to allow them to feel all of this? It comes down to your brand personality: the words you use, the images you share and the colours that tie it all together. But what…
Events are one of the most effective ways to build brand loyalty and trust – but are sadly underutilized by solopreneurs. Since most business nowadays is conducted online, it makes sense that focusing on growing your online brand is important (and crucial to targeting a wider, global audience). However, there is unappreciated value in taking…
