The Benefits of a “Coming Soon” Page (+ 3 Templates!)

Whether you're just starting your solo business or you're launching a standalone product or service, setting up a "coming soon" landing page pre-launch can help you showcase your brand, build anticipation, and collect email sign ups.

We did exactly that before the official launch of One Woman Shop -- and had over 200 subscribers on launch day because of it! We've come a long way from this:

one woman shop's launch list landing page

(Okay, some things don't change -- like that iced coffee from Starbucks that's constantly by our side.)

Since we think your time is probably best spent on things like direct email outreach, starting to grow your online community, and brainstorming ways to incentivize sharing -- not poring over hundreds of potential landing page templates -- we'll leave just a few below for you.

Emma Theme -- BluChic

If you know us, you knew we were gonna start with a BluChic theme. (So darn predictable, aren't we?) The Emma landing page theme has all of the features we love about BluChic (customizable, chic, and responsive, just to name a few things) with a much smaller price tag: just $9 USD.

coming soon wordpress template bluchic

Coming Soon -- Boutique WebDesign Studio

Grab this theme from one of the shops on CreativeMarket for just $8 USD. If you're feeling lazy (#nojudgment), make use of the included background images (like the one below) or upload your own to better showcase your brand-to-be.

coming soon 2

Alissa -- azmind

If you have a set launch date, use this theme to publicly count down to launch day with a big, bold ticker. Another bonus? Social media icons help build your online presence during your ramp-up period.

alissa-wordpress-coming-soon-theme-11-o

Don't wait until your product/service is ready -- start building anticipation now!

Happy launching!

PS -- Publishing + promoting a "coming soon" page is key to overcoming the "build-it-and-they-will-come" mentality. Start spreading the word now!

Disclosure: We will receive a commission on sales bought through the links above. As always, we only promote products that we think will better your solo biz!

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The Latest WordPress Themes for Solopreneurs

You've seen BluChic's name splashed across our site -- partially because we use one of their themes ourselves but also because we're pretty convinced that they're some of the best WordPress themes for solopreneurs out there on the big world wide web.

The best place to get a full look at all of BluChic's growing theme collection is to hop over to their shop but -- because we're so kind 😉 -- we're highlighting several of their latest additions right here!

We'll let you browse while we patiently wait for the "Sara" and "Cristina" themes to be released. Just kidding. (But we wouldn't hate it!)

Tiffany

online shop owners theme
Rachel

WordPress Themes for Solopreneurs
Samantha

chic wordpress theme for e-commerce

The attributes that all three of these themes share? Unlimited support + theme updates from BluChic, responsive design, multiple layout options, SEO friendly (read: schema.org microdata to help search engines easily read your site's content) and translation ready (for our international One Woman Shops).

Disclosure: We are part of BluChic’s affiliate program and may receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time, so all opinions are our own!

A WordPress Theme for Creativepreneurs

It's probably no surprise that we <3 us some BluChic WordPress themes -- it's also probably no surprise that we always use the words chic, sleek, and feminine to describe them (it's a running joke here at OWS HQ). Hey, if it ain't broke...

Our BluChic love affair continues with their newest chic, sleek, and feminine WordPress theme -- Quinn. According to BluChic, it's perfect for creativepreneurs -- which is probably you, if you're hanging out here on One Woman Shop.

Screen Shot 2015-10-19 at 4.17.48 PM

A few of our favorite features:

  • Responsive design (like the rest of their themes)
  • Customizable color scheme
  • Full width slideshow
  • 3 promo boxes for pages or call to actions
  • Newsletter sign-up form on footer with custom styling for MailChimp

quinn theme for creativepreneurs

Disclosure: We are part of BluChic’s affiliate program and will receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site), so all opinions are our own!

A Chic WordPress Theme for Female Bloggers & Entrepreneurs

Bloggers looking for a dose of chic need look no further than the Paisley WordPress theme from BluChic. Perfect for female bloggers and solopreneurs who want their photos and articles to shine with a feminine and sleek design! With a ready-to-go sidebar for all important elements (like an author photo and bio, social media buttons and recent Pinterest pins) and a simple menu, this theme won't overpower your content.


classic chic white wordpress theme

A few of our favorite features:

  • Two columns for your blog posts, with a vertical featured image and post title
  • The customizable header logo and header background image, with an optional top banner ad placement
  • Responsive design for mobile and tablet
  • The ability to change colors with a color wheel picker
  • 5 category images and the site title in the footer

sleek feminine wordpress theme

Disclosure: We are part of BluChic’s affiliate program and may receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site), so all opinions are our own!

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7 Free WordPress Themes for Your Solo Business

7 Free WordPress Themes for Your Business

Does your blog need a makeover?

The best place to start is with a great WordPress theme. But with so many options, it can be hard to know where to even begin. We can help with that! A few questions we keep in mind while selecting a theme:

  • Is this mobile responsive? Having a website that looks great on a phone or tablet is more important than ever as many people use their mobile devices to browse the internet. A theme that is mobile responsive resizes images and reformats menus to fit the mobile screen.
  • Does this have theme have the right look and feel? While you can change a lot about a theme with code, it's best to start with one that is close to what you'd like to end up with anyway. Even if you change all of the colors and upload a custom header, making sure the theme is easy to navigate and makes sense with the feel of your brand will save you time (and money, if you've got someone helping you get it setup).
  • Does this allow me to do everything I want to do? This will vary from blog to blog, but if you'll want to sell products, you'll need a theme that is e-commerce ready. If you enjoy using certain widgets or plug-ins, you'll want to make sure your new theme supports them. Do your homework!

If your blog or business is going for a chic and feminine look and you want a theme that boasts great features, well, we've got you covered with some free (that's right -- free!) themes that might just do the trick. 

The Mary Kate Theme

This is a version of AngieMakes’ premium Mary Kate theme with a clean design and tons of options to customize. If you're looking for a theme with a sweet, feminine look that's still a solid design, this one does the job. 

Our favorite features:

  • Minimalistic design
  • Mobile responsive design
  • Plugin integration with popular plugins such as Pinterest RSS

The Mary Kate - Free WordPress Theme

Enamored Theme

This is the best-selling WordPress theme created by Beautiful Dawn. It has nice layout options, social media widgets, and supports e-commerce, making it a good choice for the infopreneuer.

Our favorite features:

  • Mobile responsive design
  • Post display options
  • Layout options

Enamored Theme

Fresh Theme

This is a simple and feminine theme created by Restored 316 Designs. Note: Because it is a child theme for the Genesis framework, you will need to own or purchase the Genesis framework before installing it. This theme is a nice choice for new bloggers who might get overwhelmed with an overly-complicated setup or too many options but still want a professional-looking site.

Our favorite features:

  • Sweet, uncomplicated design
  • Easy theme setup
  • Post and page layout options

Fresh Free WordPress Theme

Felice Theme

This theme is modern and clean with refined styling created by BluChic. It's more of a place-holder or a "squeeze page" than full website -- we used it to collect emails before our launch of One Woman Shop! This helps keep your followers up-to-date on upcoming projects while also gathering email addresses so you can keep in touch. It's got a fun "progress bar" that you can update as you reach milestones in your latest venture.

Our favorite features:

  • Fun progress bar
  • Mobile responsive design
  • Custom header logo
  • Custom background design

Felice Free WordPress Theme

Estelle Theme

This theme, also by BluChic, is great for women bloggers and business owners who like chic and modern designs. This theme lets you add a custom header, so it's perfect for a blogger who wants a more personalized look but doesn't like too many bells and whistles. 

Our favorite features:

  • Mobile responsive design
  • Custom header logo
  • Widgetized right sidebar and footer

Estelle Free WordPress Theme

Adelle Theme

This is an attractively minimalistic theme -- yet again from BluChic. It is a great one for bloggers as it isn't filled with overwhelming amounts of choice but still allows for customization and personalization.

Our favorite features:

  • Mobile responsive design
  • Custom header logo
  • Widgetized right sidebar

Adelle Free WordPress Theme

Elise Theme

This is a great theme from Pretty Darn Cute Designs for the woman-owned business. It actually comes e-commerce ready! It is currently free or "name your price," though we're not sure for how long. This is another child theme for the Genesis framework, so you will need to own or purchase this before you'll be able to install.

Our favorite features:

  • Widget on home page
  • Ad widget above single posts
  • E-commerce ready using WooCommerce
  • Custom header uploader
  • Mobile responsive design

Elise Free WordPress Theme

We hope one of these themes will work for your next project. What features do you look for in a theme? Which one would you choose? Let us know in the comments!

A Stylish WordPress Theme for Lifestyle Bloggers

We love the new BluChic WordPress theme Olivie, which is perfect for fashion, beauty and lifestyle bloggers. If your blog needs a makeover, Olivie could be the perfect fit for you.

romantic wordpress theme

Our favorite features:

  • The prominent newsletter sign up area right under the featured slider (and setup support for MailChimp users)
  • Infinite scrolling for all your photos or regular pagination
  • Responsive layout for desktop, mobile and tablet
  • Custom header logo for personalized branding

Disclosure: We are part of BluChic’s affiliate program and may receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site), so all opinions are our own!

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Naomi: A WordPress Theme for Online Entrepreneurs

For food bloggers, bakers, or foodie solopreneurs, BluChic's Naomi WordPress theme could be the key ingredient for your brand. With multiple layout options and featured locations for your photos, Naomi is an yummy choice for your website.

Not only for food lovers, Naomi provides a feminine look to any online store. Wedding gifts, handmade jewelry, customized stationery or other boutique items will fit well with this chic WordPress theme. Offer up a fun, easy shopping experience for your customers!

Naomi Pastry and Cupcake WordPress BluChic Theme

A few of our favorite features:

  • Large slider on the homepage to feature your delicious creations
  • Put your social media icons in the footer and in a widget
  • The custom header logo to streamline your brand
  • Responsive design for desktop, mobile and tablet
  • And multiple layouts to get the look and feel you want (see below)

BluChic Naomi WordPress Theme Layout Options

Disclosure: We are part of BluChic’s affiliate program and may receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site), so all opinions are our own!

Designer Profile: Kathie Wiehanne of BluChic

Welcome to Designer Profiles, where we profile some amazing designers and developers who focus on making kick-ass websites and graphics for creative women entrepreneurs and freelancers. Think: eye-catching, sleek designs, fun functionalities, and social media integration. If you're in need of a new website, blog, or other graphic design collateral, take note of these creative superstars!

kathie wiehanne designer profile 

Meet Kathie of BluChic. When we came across BluChic's WordPress themes, we fell in love with all of them. Sleek, feminine, and professional? Yes please! We even use the Hailey theme on this site.

Kathie describes BluChic's WordPress themes as chic, minimalist, and timeless. In her words:

We specialize in chic feminine designs and every element of your theme will reflect that. So be you, be your brand, be lovely. Your customers should see your branding instantly when they stumble upon you online. The colors, the fonts, the images, the layout. They reflect your essence. With BluChic premade WordPress Theme and marketing kits, you'll get your brand into your hands in no time.

And a fun fact about Kathie: When she's not designing, you can find her organizing each and every space of the house. She is a self-proclaimed organization freak!

Connect with Kathie: Website // Facebook // Twitter

Disclosure: We are part of BluChic’s affiliate program and may receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site), so all opinions are our own!

Lynette: A WordPress Theme for Online Business Owners

Choosing a WordPress theme can be a daunting task. As online business owners, we have plenty of options out there for us, but it can feel overwhelming. Finding a template that's easy to edit but already has the basic skeleton that we want on our site? That's the key.

We're not gonna lie -- the black and gold motif of Lynette draws us in because we're suckers for metallics. You can easily remove the metallics if they're not your style -- which leaves you with an optional featured slider on the homepage, responsive design, and streamlined categorization features.

Screen Shot 2014-03-25 at 8.42.14 AM

A few of our favorite features:

    • The gold and black theme (which, as always, can be changed using CSS)
    • Two navigation menus (one for admin -- like your About and Contact pages -- and one for post categories)
    • The sleek black and white sidebar buttons
    • The simple three widget footer

feminine wordpress theme for online business owners

Disclosure: We are part of BluChic’s affiliate program and may receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site), so all opinions are our own!

One Woman Shop Resources: Creative Market

If you haven't heard of Creative Market, you're missing out- it's "a platform for handcrafted, mousemade design content from independent creatives around the world." In plain terms, that means loads of website themes, graphics, templates, fonts, and other add-ons for all of your solo business design needs.

A few of our favorite Creative Market finds, which includes social icons, WordPress themes, pre-designed PowerPoint slides, flower graphics, and stylish fonts:

Amelie Responsive WordPress Theme by Color Splash Studios

Screenshot 1 Screenshot 2 Screenshot 3Creative Market Responsive WordPress Theme - Amelie by angeldazie

Styla Italic Font Set by URW  styla italic font from creativemarket

Minimalista Theme by The Bloggerette Studio
minimalista genesis child theme wordpress

Peonies Clip Art Collection by Angie Makespeonies watercolor graphics

Flat Icon Set by Vintage Design Co

Flat Icon Set by VIntage Design

PowerNote PowerPoint Presentation

pre-designed powerpoint presentation slides

Delightful Genesis Child Theme by Restored316

delightful wordpress theme

P.S. Be sure to check out the Free Goods section on Creative Market!

Disclosure: We are part of Creative Market's partner program and will receive a commission on sales bought through the links above. As always, all opinions are our own!