You know the struggle when you’re first learning something? One moment you’re vigorously trying new ideas from your entrepreneurial gurus. And the next? You realize you wasted three hours and you can’t tell if you accomplished anything. That’s how I felt every day when I first started doing publicity. Everything was hit and miss. My…
Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours. We talked last week about the joy we get from applying a principle from another field or industry to our businesses. We’ve said it once…
Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours. Last week, we talked about the magical solution of completing a task by dropping it. (Missed it? Catch up here.) Is it safe to say…
Welcome to Shop Talk! While we love providing you with jam-packed, actionable posts, we also wanted to share quick, thought-provoking snippets here and there — from our brains to yours. Have you ever had an idea that you were really jazzed about? The drop-everything-and-make-this-happen idea that wakes you up at 3am; makes you (gasp) forget…
How many times have we heard all the things we “should” be doing when it comes to our business? My guess is: an awful lot. And it’s no different when it comes to content marketing: Facebook has said that writing is dead, while others insist you write a 2,500-word blog post (with a content upgrade!)…
Maybe you’re expanding your own business and are ready to start building a team of bloggers. Maybe you’re looking to fill up your guest posting roster. Or maybe you’re managing a project for a client and they’ve decided that they want some blog posts — only you’re not really a great writer. Whatever the reason,…
