“Never pretend to be a unicorn by sticking a plunger on your head.” Sage advice from Martίn Espada in ‘Advice to Young Poets.’ Unicorns are iconic. Emblematic. They symbolize the effortless realization of dreams. The thing is, dreams are real, but unicorns are not. That seems like a despondent note to start on, but it’s…
You’ve likely heard this shouted from fellow business owners everywhere: Pinterest drives more traffic to my website than any other social media platform! Well, it happens to be true for me. I see growth in my email list daily, and I get consistent sales for my ebook, pretty much all thanks to Pinterest. But, of…
My content marketing business is in a rapid state of growth. I’ve taken on several new clients, doubled my workload, and seen every blog and social-media metric surge beyond my goals. I’m recently married and had my first child six months ago, plus I’m forging new personal and professional relationships in my hometown where I…
It happens to the best of us. We’re going through our day, when a great idea for a blog post pops into our head. And that’s when we tell ourselves the biggest fib of our blogging careers…“I’ll remember that later.” Ladies, don’t do it. Write down all of your magical ideas in a notebook as…
Does your blog need a makeover? The best place to start is with a great WordPress theme. But with so many options, it can be hard to know where to even begin. We can help with that! A few questions we keep in mind while selecting a theme: Is this mobile responsive? Having a website…
As solopreneurs, we’re constantly on the lookout for ways to keep business booming. But a simple downside of solopreneurship is just that: you’re solo. And while you might think of yourself as Superwoman, in reality, you can’t do it all. So if you could create one product that would actively promote your business and services,…
