As a solo business owner, you’re probably looking to grow your community of collaborators, fellow business owners, mentors, clients, and customers, right? If you’re impatient like me, the “build it and they will come” mentality just isn’t cutting it for you. You know that with a little bit of resourcefulness and a touch of proactivity,…
Welcome to One Woman Experiments, where daring business women experiment with different parts of their business in order to find best practices. We hope these mini-experiments help improve your business and inspire you to test-drive new strategies. Have an experiment you want to test out and document? Check out our ideas and guidelines! A few months ago, we…
If you have been anywhere near online marketing trends lately you will know there are just two words on everyone’s lips: email marketing. And business owners are talking about it for good reason. Email marketing has one of the highest rates of return over any other inbound marketing channel. They say that for every $1 dollar…
We recently spoke to several creative female entrepreneurs with growing or established email lists and chatted with them about their best practices for email marketing. The girls we spoke to have email lists that range from under 100 to over 4,000 recipients. A big thanks to Katie of Balanced Beings, Alexis Grant of Socialexis, Marisa of Creative Thursday, Sara…
