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I can’t wait to open your emails! Your emails are my favorite ones to read… Your emails make my inbox sing! When the emails you write to your list are engaging, entertaining or instructional, it’s easy for the readers to love them. When they ooze with personality and make a connection with your readers, they…

As a writer, I prefer the word text to content when I talk about my work. Content makes me think of filler, something more like Hamburger Helper than grade-A beef. But there’s a good reason people don’t call blogging a form of “text marketing.” Content actually includes nearly anything you publish — read, heard, or…

Blogging can be the bane of a solopreneur’s workday. You know it’s important to share valuable content with your readers, but it kills you to think of spending the majority of your day writing one. single. post. Luckily, there’s a way to streamline your blogging process, and it all starts with batching. You’ve probably heard…

Here at One Woman Shop, we pride ourselves on being as efficient and effective as possible, so we’re always thinking of ways to reuse what we’ve already done. We also believe that business isn’t one-size-fits-all, which means that the way you absorb information might be very different than the way another solo business owner takes…

building your online community e-course

If you have a launch coming up, or simply want to get together with a few of your favorite bloggers to build your community, a blog tour might just be your new favorite way of collaborating. Having hosted my own blog tour for my personal development site, Becoming Who You Are, and taken part in…

My friend Joanne is a successful virtual assistant. Her clients adore her and consistently send her referrals. She was counting on her website to bring in new clients as well, but her site wasn’t seeing much traffic. When I asked her what she does for search engine optimization (SEO), Joanne said: “I have no problems…