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We live in a world where our days are filled with email newsletters, social media updates, how-to blog posts and Facebook groups. And as a business owner, you’re probably using many of these channels — if not all of them — to get the word out about your product or service. But what if there…

If you’re anything like me, the first time you heard the term “sales funnels,” you envisioned a big Willy Wonka-esque contraption that takes random scrollers off the internet, works some magic as they move through the various whizzing parts of the machine, and churns out raving fans. Although that idea is slightly valid because funnels…

Content marketing isn’t easy. Even spending a lot of time and effort on something that you think will be compelling can fizzle out like a dud. Sometimes it’s best just to face the facts and say this one thing out loud — “my content sucks.” It’s a hard thing to say, and it’s definitely a…

It happens to the best of us. We’re going through our day, when a great idea for a blog post pops into our head. And that’s when we tell ourselves the biggest fib of our blogging careers…“I’ll remember that later.” Ladies, don’t do it. Write down all of your magical ideas in a notebook as…

You work hard at growing your email list. You created an irresistible lead magnet and optimized your website to capture leads. But when did you last take a close look at the emails that you’ve been sending out? While growing your list is important, it’s equally important to take care of your existing subscribers and…

The Internet is kind of like the universe — it seems to be constantly expanding. Every day there’s a new startup online, a new blog going live, a new podcast streaming. In all of the content, it can be difficult to stand out and attract your clients to your business website. How do you reach…