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theSkimm lessons for business owners

By now, you’ve probably heard of theSkimm, the startup run by friends and business partners Carly Zakin and Danielle Weisberg. In case you haven’t: It’s a daily email that rounds up news from around the world in a bite-sized, snarky format. If you’re not yet convinced, keep this in mind: Oprah reads theSkimm every day,…

Personal + Professional Branding

Sometimes it feels like you’re doing everything right and still no one comes to your blog. You spend days writing useful content, hours promoting it on social media and…. crickets. It’s enough to make you want to throw in the towel on this whole blogging thing. But don’t do that just yet. We’ve all been…

Personal + Professional Branding

We constantly hear this word thrown around: branding. It’s a popular term that’s become a bit of a buzzword — and one that’s widely misunderstood and often misused. Here’s why: most people confuse the term “branding” with a company’s logo or how they visually represent themselves, but that is only a small part of what…

Personal + Professional Branding

When it comes to your brand online, your website is at the forefront. In many cases, it’s a person’s first interaction with your brand. As such, it’s incredibly important that your website represents your brand well. After all, with your website speaking for you, don’t you want it to be making a good first impression?…

Personal + Professional Branding

Whether you are establishing your first brand or are thinking it might be time to reposition your brand, we, as solopreneurs, have a choice of using our own name and being our brand, or creating a unique name. Both have strong upsides – you just need to discover which positives you can make the most…

Personal + Professional Branding

What’s your “thing?” Your little quirks. The little things that make you, you. Everybody has one. Or two, or a dozen. (Some people are pretty quirky.) But those quirks? They’re one of the most important parts of your brand. Someone else may choose similar brand colors. Or work in the same niche. But no one…