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If you’ve been stuck thinking there just aren’t enough clients in the world, it’s time to turn that scarcity mindset around. Reframe it like this: As a solopreneur, you’re a problem solver. And it’s likely that there are more people experiencing that problem than you might initially realize. For the purpose of this post, let’s…

“Never pretend to be a unicorn by sticking a plunger on your head.” Sage advice from Martίn Espada in ‘Advice to Young Poets.’ Unicorns are iconic. Emblematic. They symbolize the effortless realization of dreams. The thing is, dreams are real, but unicorns are not. That seems like a despondent note to start on, but it’s…

There’s something to be said about not jumping on business bandwagons. Deciding to not join in on the latest “business trend” might mean you’re keenly aware of how the trend fits into the bigger picture and whether it would be smart to adopt, or maybe you’re not taking it on out of fear even though…

7 Tips to Create the Perfect (Attention-Grabbing) Pin

You’ve likely heard this shouted from fellow business owners everywhere: Pinterest drives more traffic to my website than any other social media platform! Well, it happens to be true for me. I see growth in my email list daily, and I get consistent sales for my ebook, pretty much all thanks to Pinterest. But, of…

“So you’re between jobs?” “Don’t worry, something solid will come up.” “Having a 9-to-5 is the only way to get a mortgage, you know.” “Don’t you want job security?” “I guess you’re on a journey of ‘self-discovery’, right?” If these quotes sound like your last family gathering, then you’re not alone. Explaining your solopreneur venture…

Using SEO effectively can seem like a headache. Keywords? Links? Content marketing? I’ve been there. If you’re a small business owner, you have enough on your plate, and learning about SEO can seem like more trouble than it’s worth. But SEO is so much more than a marketing strategy. SEO, or Search Engine Optimization, is…