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The marketplace is full of competitors, which can be intimidating when you are starting out on your entrepreneurial journey. This is exactly why it is important to learn how to feel confident selling your products/services. Depending on your personality type, this may come easier for some than for others — but every solopreneur has to…

Create an irresistible opt-in offer

If you’re focused on building your email list, you probably have at least one opt-in offer already. But how well is your offer converting? If the results haven’t been quite as good as you imagined they might be, it could be time to look at your opt-in with fresh eyes. The mistakes we make with…

Absorbed. Connected. Engaged. These are three things we all want our audience to feel when they read our website. And the way to allow them to feel all of this? It comes down to your brand personality: the words you use, the images you share and the colours that tie it all together. But what…

After checking your email on your iPhone for any emergencies, you finally decide to crawl out of bed and start the coffee. While the coffee pot steams and sputters, you’re opening up your laptop for another day of solopreneurial bliss. You pour yourself that first cup and begrudgingly sit down to officially start your morning.…

There are few things that strike fear into an entrepreneur. Networking. Taxes. Tech glitches on launch day. And asking for help. After all, we’re in charge of everything – doesn’t that mean we’re supposed to be the expert on everything? Nope. Not at all – the pressure is off. It can be tough to fess…

We all know it can be tough being a One Woman Shop, but from my experience working with the do-gooders, change-makers, and ruckus-starters of the world… it’s even harder being a one woman revolution. Now, I work with a plethora of driven, passionate, and mission-driven solopreneurs. They’re out to make a difference in the world…