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Personal + Professional Branding

Whether you are establishing your first brand or are thinking it might be time to reposition your brand, we, as solopreneurs, have a choice of using our own name and being our brand, or creating a unique name. Both have strong upsides – you just need to discover which positives you can make the most…

When we start following our dreams of building a business, we get emerged in the flow. We are inspired and excited about this new chapter in our life. We are flooded with enthusiasm and joy. And then, we get really, really busy. There is lots of work that needs to get done in so many…

Personal + Professional Branding

Whether you love them or hate them, when it comes to the Kardashians, three things are probably true: You feel strongly about them, one way or another. You can probably name at least three of them. You’re likely able to recite five of their news story headlines. (Yes, that includes you too, haters – don’t…

There’s a lot to learn when getting started as a solopreneur. But with so many great resources that can help you, step-by-step, to start and grow your business, it should all just be easy breezy, right? Not so much. So often, when it comes to actually putting what we’ve learned into action, we just get…

Since 2013, I have been a digital nomad, traveling full-time while building a location-independent digital marketing business and blog. Because I’ve built my business from the road and haven’t slowed down since, I’ve worked from countless homes, cafes and coworking spaces. They have all had an impact on my productivity and motivation in different ways.…

One Woman Shop business myths

Welcome to Business Myths. Here’s the deal: we often hear business “truths” and accept them as true without stopping to question them. We’re chatting with solopreneurs and freelancers who have learned the hard way that these commonly accepted facts may not, in fact, always be true. In this case, Amanda Berlin shares her (expert) take…