Sales and use tax: words to make even the bravest entrepreneurs quiver in their boots — once they know about it. If this is you, that’s totally OK, it’s less a tell-tale sign of your ability as an entrepreneur and more a case of under-education on the government’s part. In fact, I’m willing to bet…
As solopreneurs, we wear many hats in our business: customer support, copywriter, salesperson, and CEO. As we bounce from field to field trying to get our tasks done, we’re often bogged down by industry jargon. And the worst part of jargon is this: We get sucked into a rabbit hole of research trying to…
If you’re a service-based one woman shop, you likely run into the problem of a project never feeling complete. You’ve been working long and hard, communicating back and forth with your client over days or weeks and then all of a sudden, it’s done. Just sending your client the final invoice with note that says…
Sometimes it feels like you’re doing everything right and still no one comes to your blog. You spend days writing useful content, hours promoting it on social media and…. crickets. It’s enough to make you want to throw in the towel on this whole blogging thing. But don’t do that just yet. We’ve all been…
We constantly hear this word thrown around: branding. It’s a popular term that’s become a bit of a buzzword — and one that’s widely misunderstood and often misused. Here’s why: most people confuse the term “branding” with a company’s logo or how they visually represent themselves, but that is only a small part of what…
When it comes to your brand online, your website is at the forefront. In many cases, it’s a person’s first interaction with your brand. As such, it’s incredibly important that your website represents your brand well. After all, with your website speaking for you, don’t you want it to be making a good first impression?…
