Shop Talk: Social Media

Welcome to Shop Talk, where we chat about everything from the business processes and procedures you swear by to how you handle tough situations (like letting go of a client) to what gets you up on Monday morning. Give us a sneak peek into your business and let yourself inspire (and be inspired by!) our community.

Some people will tell you that social media is an absolute must in this digital age. That your company can't possibly thrive without it. Others disagree, pointing out that businesses succeeded for decades before the dawn of Twitter, Facebook, and Pinterest. Based on your personal business experiences, what do you think- is social media a necessity, an added bonus, or a fad that will inevitably fade away?


Call for Responses: Two Takes Business Debates

Do you have strong opinions when it comes to certain elements of solopreneurship? Then you'll want to keep reading! We are looking for smart, savvy business women to share their opinions on specific business debates. And don't worry, this isn't a big time commitment- we'll just need your bio, headshot, and 1-2 paragraphs expressing your viewpoint and providing concrete examples to back it up.

Intrigued? Here are some of the issues we're looking to cover on the site:

    • Some say good things come to those who wait and others say "Ask and you shall receive." Which philosophy do you adhere to?
    • Some freelancers think you have to fight for a client, while others think that clients who are the right fit won't take convincing. What do you think?
    • Some say "Done is better than perfect," while others think that perfection (or near perfection), especially when working with clients and customers, is essential. Where do you land on this?
    • Many business women feel that they should be completely themselves in business, even if it's a bit over-the-top or crazy. Others think professionalism trumps everything and that your personality belongs in your private life. Do you feel strongly either way?
    • Some women strongly believe that getting dressed every morning is critical for productivity and business success, while others say they do just fine working in their pajamas. What's your preferred morning outfit?
    • Many business women think that picking a niche and sticking with it is the key to success, while others prefer to let things flow more naturally. Do you have a target market or do you take whatever client sounds interesting?
    • Some say that striving for work/life balance is important, while others don't believe in this philosophy  or aim for work/life integration. How do you think about this?
    • Many freelancers think they should be at the beck and call of their clients to show that they are responsive and reliable, while others prioritize their own time and schedule first. How do you manage your time when it comes to clients?
    • Some solopreneurs think that focusing on branding and marketing is a waste of time and distracts from time spent actually working, while others think that a strong brand and online presence are crucial for success in today's world. Where do you fall on this debate?
    • Some women swear by charging by the hour, while others use a flat fee model and still others think a retainer is the way to go. How do you bill your clients?

Ready? Just email us the topic you're interested in debating, which viewpoint you have, and a  specific example (or several!) to back it up.

Know any  business women with opinion and stories to share? Tell them about our call for responses!

Motivation Monday: Alternate Phrases

Join us every Monday morning for Motivation Monday, where we share a helpful "homework" assignment that gives your business a creative boost and gets you thinking (and moving) outside the box each week.

Do you have a keyword or phrase that you always use to describe your business? That's great for consistency's sake, but can limit you when reaching new customers and clients or optimizing your blog posts with SEO keywords. This week, brainstorm at least 10 alternate ways to describe your business, then start incorporating these phrases into your digital marketing, networking, and more.

Some ideas: look at your competitors' websites and social media bios, use the Google Adwords Keyword Tool, ask your friends and family to describe your work to you in their words, and look up your current keywords on, or use Word Hippo to find similar words.

Bonus: want an easy way to track your ideas? Enter your email below for our handy dandy worksheet:

Want this freebie? Just enter your email.

Enter your email address and the download link will be sent to you via email!

Feeling motivated by this little exercise? Share the love and tell us about your new words and phrases in the comments!

How To: Insert Social Media Icons into Your Email Signature

Ready to get social?

Drop your email below to stay up-to-date on all things social media -- tools, resources, best practices, and more!

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Did you see our snazzy email signature back in the day (before Sara joined #TeamOWS)?

how to insert social media buttons into email signature

We're not trying to brag -- we just thought you might like to know how to incorporate social media buttons into your email signature in order to let your email contacts -- whether they're potential clients, customers, or hires- know that you're active on social media.

Here are step-by-step instructions for inserting professional but fun social media buttons into your Gmail email signature (the steps for other email providers are very similar):

  1. Log in into your Gmail account
  2. Hover over the "gear" icon and select "Settings"
  3. Under the "General" tab, scroll down to the email signature box
  4. Under your name and other contact information, select the "Insert Image" icon
  5. Find social media icons (Canva has a great list of 49 sites where you can find free icons and both Icon Archive and IconFinder have good selections. You can also Google "free social media buttons"). Be sure to examine the copyright license to avoid any infringement before using any icons you find
  6. When you find social media buttons that you like, choose a size (we recommend 32 x 32) then right click on the image and select "Copy Image URL." Go back to your email signature and paste the URL into the "Add an Image box." If you are satisfied with the image preview, click "OK"
  7. Next, highlight the icon you just inserted and click the link icon (the one that looks like a chain). Here, input the URL that you would the user to go to if they click on one of your social media icons- for example, for a Twitter icon, we would enter
  8. Be sure to test the link. If problem free, repeat the process for all social media icons you hope to include.
  9. You're done! Sit back, relax, and know that your email contacts now have an easy way of connecting with you on social media

Did you love this tutorial? Share the love by clicking to tweet below!

Multipassionate Muse: Sarah Von Bargen

Welcome to our Multipassionate Muse interview series, where we chat with self-described multipotentialites. Need a multipassionate crash course? Take a look on our terminology page and take the multipassionate quiz!

Today we're talking to Sarah Von Bargen of Yes and Yes (and other businesses and interests, of course!).

multipassionate muse sarah.jpg

Describe your various passions and projects.

Gosh!  Well, in my non-professional life, I'm passionate about travel, throwing and attending partiestrying new things, and, um, anthropomorphism.

In my professional life, I'm passionate about sharing people's stories, writing words that make people excited, helping women find the courage to travel solo, helping small businesses and entrepreneurs make a name for themselves on the internet.

Also: I'm pretty passionate about cheese.

Where did you first hear the term multipotentialite/multipassionate (or similar terms)? Did it immediately resonate with you?

I think I might have first heard it used by Danielle LaPorte?  I remember thinking "Hey!  That's me!" .... and then immediately returning to the 75 other tasks I was working on at the same time.

Looking back, would you say you've always been a multipotentialite (were you that kid running multiple businesses from your front yard?!)?

I'm not sure that I was!  I always excelled at reading/writing/storytelling/organizing but I was/am the type of person who only wants to do things they're innately good at.  Trying new things and opening myself up to failure didn't come naturally to me.  But once I got to college and was forced to try new things, I think I really started to branch out.

What is the biggest challenge of being a multipotentialite?

Realizing that you shouldn't/can't do every project that you dream up AND that you should really just focus on once thing at a time.  I've got three projects in the air right now and it's a constant struggle to work on them one at a time.  I JUST WANT TO HAVE 26 TABS OPEN AT ALL TIMES.

What parts of living a multipotentialite lifestyle are the most rewarding?

Making peace with your abilities and interests.  Just because you like A doesn't mean you can't like B and just because you're good at C doesn't mean you have to do it full time.  I think it's really healthy paradigm shift.

We hear a lot these days about side hustles, solopreneurs, and multipotentialites. Do you think it's a fad or the way of the future?

I think multipotentialites have existed all along, we just failed to recognize them!  There are tons of talented people throughout history who excelled in really diverse areas of life - Forpetessake, Da Vinci was a painter, sculptor, architect, musician, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist, and writer.  I don't think it's a fad, I think it's reality 😉

Any words of wisdom/warning for other multipotentialites?

I think multipotentialites frequently get a bad name because people think we're 'flakey' or 'flighty.'  When you've got a new idea that you're working on, I'd suggest keeping it to yourself and fleshing it out a bit before you share it with any non-multipotentialite friends or family members.  You don't want them to great everything you say with eyerolls and 'Here she goes again!' commentary.

sarah von bargen multipotentialite P.S. Loved Sarah's insights on being a multipassionate? Share this interview on Twitter!

Shop Talk: Your Schedule

Welcome to Shop Talk, where we chat about everything from the business processes and procedures you swear by to how you handle tough situations (like letting go of a client) to what gets you up on Monday morning. Give us a sneak peek into your business and inspire (and be inspired by!) our community.

Some people love a consistent schedule: waking up at the same time every morning, going through the same morning ritual, working during a set period of time. Others thrive on variety, choosing to wake up at different times each morning, varying their breakfast, and working as the mood hits them. Which works best for you- sticking to your tried-and-true routine or letting your mood and energy levels determine your schedule?


Welcome to One Woman Shop- part resource, part community, all heart. If you're a solopreneur or freelancer who is starting or expanding her own business, you've found your home here.

You may be wondering how One Woman Shop came about. We'll give you all the nitty gritty details in our upcoming behind-the-scenes webinar but here's the gist: we know tons of awesome, spirited, proactive female One Woman Shops who aren't afraid to go it alone- but we noticed that many of them mentioned that they felt isolated, especially when working from home day in and day out. We figured, "Why not create a site where these women can learn, ask questions, and build relationships?" And so One Woman Shop was born!

For more information on what you can expect from the site, visit our What to Expect page!

A huge, huge thank you goes out to the awesome women (and a few men!) who made One Woman Shop possible: BluChic, for making such awesome WordPress templates, Christie Montague for her great eye and fantastic design work, Rachel Lowe for her amazing photography, Amy Chick, Melissa Bolton, and Jessica Remitz for their way with words, and of course, our incredible team of dedicated ambassadors and contributors, whose work you'll see throughout the site!

Itching to interact with One Woman Shop?

  • Peruse the site, especially AboutFAQs, and Upgrade!
  • Take a look at all of our posts 
  • Sign up for our email list
  • Send out a quick tweet or Facebook post to your network about One Woman Shop (and engage with us on social media by using the hashtag #onewomanshop)
  • Add One Woman Shop to your feed reader (not sure what that is? Don't worry, we'll provide a tutorial soon!)
  • Grab a One Woman Shop badge and display it proudly on your blog or website
  • Email us about posts you'd like to see, questions you'd like to ask the One Woman Shop community, or anything else that floats your boat!

A Website Theme for Female Entrepreneurs & Bloggers

We've said it once a bunch and we'll say it again -- we love each and every WordPress theme that BluChic, a maker of fantastic website themes for female entrepreneurs, creates.

Chamomile -- which comes with responsive layout, theme documentation, and Photoshop files, like BluChic's other WordPress themes -- is designed with individuals like event planners, photographers, and wedding professionals in mind.

wordpress theme for female entrepreneurs

Some of our favorite features:

    • The Featured Slider on the homepage
    • The prominent social media buttons on the menu bar
    • The muted, girly colors (which can edited with CSS if you prefer brighter colors!)
    • The cute built-in blog template with small patterned details
    • The option to buy an all-in-one bundle, complete with WordPress theme, social media design, newsletter design, and business card design, for $109

website themes for female entrepreneurs

Disclosure: We are part of BluChic’s affiliate program and may receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site), so all opinions are our own!

A Feminine Emerald and Pink WordPress Theme

If you're a blogger, small business owner, or a freelancer in need of a website, consider Emerald, a BluChic WordPress theme. For an awesome example of a site that uses a customized version of the Emerald theme, check out Tiggy Johnson Floral Design.

feminine wordpress theme
Some of our favorite features:
    • The location of the navigation menu (on the left sidebar instead of at the top of the homepage)
    • The feminine cursive fonts throughout the site
    • The combination of emerald (Pantone's 2013 color of the year!) and pink
    • The option to buy an all-in-one bundle, complete with WordPress theme, social media design, newsletter design, and business card design, for $109

emerald feminine wordpress theme

P.S. Planning to buy a WordPress theme from BluChic but need some help customizing it? Email CMR Strategies!

Disclosure: We are part of BluChic’s affiliate program and will receive a commission on sales bought through the links above. However, we are huge fans of BluChic and use their products all the time (including on this site and on CMR Strategies), so all opinions are our own!