7 Steps to Create The Perfect Pin

7 Tips to Create the Perfect (Attention-Grabbing) Pin

You’ve likely heard this shouted from fellow business owners everywhere: Pinterest drives more traffic to my website than any other social media platform!

Well, it happens to be true for me. I see growth in my email list daily, and I get consistent sales for my ebook, pretty much all thanks to Pinterest. But, of course, it wasn’t always that way. It wasn’t until I studied the ins and outs of Pinterest strategy -- and made some strategic moves -- that my website traffic, email list, and sales increased.

Today, I’m going to share one (very important) secret to getting loads of traffic to your site from Pinterest: How to create the perfect Pin.

It probably goes without saying, but Pinterest relies on visuals, so it’s extremely important that the Pins you upload look attractive and, well...pinnable.

Here are a few tips on creating beautiful, attention-grabbing Pins for your blog:

1. Get clear on your brand

First and foremost, get clear on your brand’s colors, fonts, and tone or “mood.” It’s extremely important that your Pins be consistent and look on-brand.

Example: If your brand is punk rock, then something light and airy with pastel colors wouldn’t be on-brand, but something edgy and bold with bright colors would be. Colors and fonts are a great way to express your brand so be sure to choose wisely!

Below are two Pins that are different, yet similar. The trick is to use the same colors and fonts, and use photos that have a similar mood.

2. Create a template (or two)

The easiest way to maintain consistency (see above) is by creating templates for your Pins. That way, you can simply plug in different titles and images while keeping the overall look the same. (Bonus: This also saves you time!)

I shudder thinking about the awful blog graphics I had on my first website. They were all over the place, with no consistency in font, color, or size. Now I create all my Pins using Canva, a free online graphic design tool. You can create your own templates in Canva or use the templates that Canva provides that already have the ideal size and proportions for an attractive pin.

3. Stick to vertical pins only (No landscape, please!)

Vertical images (tall, not horizontal or square -- see One Woman Shop’s example below!) tend to get more clicks and repins. One main reason is because they’re easier to see. Most Pinterest users are on their mobile devices, so it’s important to make your Pins easy on the eyes.

Images that use the ratio of 2:3 or 4:5 are best. I make my Pins 600px by 900px and it works perfectly. When I upload the Pin to my blog it doesn’t look overly huge, yet it looks clear when viewed on Pinterest.

Again, Canva’s Pinterest templates already have the perfect ratio so there’s no stress about getting the correct ratio. #loveyoucanva

4. Make it easy to read

This tip is short, but not always easy: Make sure you use an easy-to-read text overlay. Remember, most people are on their tiny phones looking at these pins. If pins are difficult to read, it’s unlikely they’ll inspire people to click or repin.

5. Choose eye-catching photos

Beautiful images are key. If you’re using your own images, make sure they look professional (even if they’re shot from your iPhone). You want to avoid anything dark, out of focus, or messy-looking.

If you’re using stock photos, be sure to steer clear of anything cheesy. (You know what I mean. We’ve all seen those goofy photos with fake smiles and garish colors. Leave the cheesiness for the infomercials!) You want something on-brand and inspiring that your ideal client will love.

Some of my favorite stock photo sites are Haute Chocolate, SC Stockshop, and Bloguettes. They’re not free, but their photos are worth it. Instead of wading through pages and pages of questionable stock photography to find one beautiful, on-brand photo, you’ll have lots of gorgeous photos to choose from.

Remember to always keep your target audience in mind and choose photos that both showcase your brand and appeal to your peeps.

6. Get strategic with your blog titles

Creating a snappy title is just as important as creating consistent-looking Pins.

Your title needs to be specific and communicate exactly what your audience is going to get out of the article. You want to stir up an emotion in them and make them curious enough to click through to read your article or repin it to their board to read later.

For example, if you’re a health coach creating a Pin about what you eat in a day, the title “What I Ate Today” isn’t going to get many click throughs or repins. It’s too general.

Instead, try a title like “What a Health Coach Eats.” That’s much more intriguing, because your reader probably assumes that a health coach is more knowledgeable on healthy eats than the general public.

For extra credit, include a tantalizing subtitle. For our health coach example, you can try “What a Health Coach Eats (It Might Not Be What You Think!)” That title suggests that perhaps the health coach doesn’t eat healthy all the time, piquing your curiosity even more as to what exactly they eat. Makes you want to click through and see for yourself, doesn’t it?

Still need help finding a catchy title? Here’s a great article to get you started.

7. Add keyword-rich Pin descriptions

The Pin description is the text that shows up under the Pin.

Your description should include keywords and phrases relevant to your blog post and brand to help people find your Pin when searching Pinterest. Explain the purpose of the article without giving too much away and perhaps even invite the pinner to click through to read more.

For instance, if someone was looking for a yellow chair on Pinterest, they would search “yellow chair.” If your pin is a picture of a yellow chair but doesn’t have the words “yellow chair” in the description, it’s going to be very difficult, if not impossible, to find.

How exactly do you add descriptions to your Pins? When you upload your Pin to your blog post you’ll want to add the description to the Alt Text of the image. And if you’re using an SEO plugin like Yoast SEO you’ll want to write a description for the meta description, because sometimes this shows up on Pinterest too.

Once the Pin is uploaded to your site you can use your Pin It button to save to your Pinterest boards.

Make the most of your Pinterest presence

In addition to creating pinnable Pins, you’ll want to repin fresh content to your boards daily or almost daily (a mixture of your content and others’). Consistency is key! Pinterest rewards those who pin great content and often.

Pinterest is an amazing platform with tons of potential for driving high-quality traffic to your site. (And it’s so much fun!) Use these tips on how to create the perfect Pin and you’ll be on your way to growing your business using Pinterest!

P.S. Get 7 steps to creating a consistent overall brand here.

How to Outsource Parts of Your Personal Life to Free Up Time for Business

Solopreneur Sanity

Life is full of responsibilities like cooking, cleaning, house maintenance, shopping, children and pets. The day-to-day stuff if overwhelming on its own, but all of this plus running your own business?!

It’s enough to make you want to throw in the towel and have a full-on Netflix day.

But don’t break out the roll of cookie dough just yet! I have a solution:

Outsource it.

You’ve probably already heard that outsourcing work to a Virtual Assistant will free up time in your business so you can focus on what makes you more money, but what about your personal life?

This month’s theme at One Woman Shop is Solopreneur Sanity (a topic so important, the ladies continued it from last month). One big way to gain some sanity? By not doing everything yourself.

What would you outsource?

If you could outsource anything in your personal life, what would it be? Are there any tasks you hate doing that you would rather outsource to someone else so you can focus more on your business?

Take some time to think about your day-to-day activities. I’m sure you probably have a few things in mind, but here are some suggestions to get your creative juices flowing:

Cooking
Hate cooking? Consider hiring a chef or finding a local restaurant that will deliver meals to your doorstep each week. Not only will this reduce the time you cook each week, but it will also reduce the time you take to look through cookbooks for new recipes and shopping for ingredients.

Hiring a chef was a dream of mine for years. I put it off because I figured it was too expensive and I wouldn’t find a local chef that would prepare healthy meals. I finally decided to look into how much it would cost and I was pleasantly surprised.

For $110 I have a chef who cooks and delivers three homemade meals a week that my husband and I share. We’re talking vegetable coconut curry over basmati rice, mahi tacos with Asian slaw, and kale salad with cranberries, pine nuts and lemon honey dressing. Yum!

Her cooking is so much better than mine -- and she’s saved me tons of time! Plus, we don’t spend as much money going out to dinner or buying groceries that go to waste because I don’t have the motivation to cook. #keepingitreal

Not sure where to start? Here are a few resources:

  • Thumbtack is a great place to find professionals in your area to help with all sorts of projects. It’s where I found my chef and lawn service company (and both are amaz-ing!)
  • HelloFresh, BlueApron, Plated are great options to check out if you enjoy cooking but want to save a little time. These companies deliver fresh ingredients for a yummy, chef-inspired meal that you prepare. Genius!

Lawn maintenance
Not the outdoorsy, working-out-in-the-yard type of gal? Consider hiring someone to mow the lawn, rake leaves, trim bushes and pull weeds. They can even plant shrubs and flowers and do some landscaping to make your yard pretty.

Not sure where to start? Here are a few resources:

  • Thumbtack is the perfect place to find someone for your lawn.
  • A place like Sweeps (located in North Carolina) is a great place to find college students looking to help with your lawn and other projects, like errands, dog walking and moving. You can Google to see if there’s a similar company in your area that employs college students looking to make some extra cash.
  • Angie’s List is another place to find help, where reviews are plentiful.

Grocery shopping
Would you rather shop online or on your phone than schlepping your way through a store? Perfect! You can hire people to do your shopping for you.

I recently started using a service called Shipt that allows me to create a shopping list using an app on my phone. Once they receive my order, they send a shopper out to purchase my groceries and deliver them to my house! Easy.

They charge a small upcharge per item, but I end up saving money because I stick to my list instead of roaming around the store saying, “Hmmm, that looks good” and throwing it in the cart.

Not sure where to start? Here are a few resources:

Pet grooming
Do you have a pet that hates baths as much as they hate getting their nails trimmed? Yeah, me too. I used to just deal with it, but not anymore.

I found a mobile groomer who comes to the house! Not only does she save me time and sanity, but my dogs have never looked better.

Not sure where to start? Here are a few resources:

  • Google pet groomers or mobile pet groomers to find one in your area.

Organizing
Do you like a clean, organized house, but don’t have the time or the patience to do it yourself? There are organizers out there who will de-clutter your house and help you with systems to keep your house looking nice and pretty. An added bonus: a de-cluttered environment can make us more productive and happy.

Not sure where to start? Here are a few resources:

Cleaning
Does dusting, vacuuming, laundry, or mopping suck up too much of your time and energy? Consider hiring a housekeeper for weekly maintenance or quarterly deep cleans.

Some cleaners specialize in certain types of chores, but you can ask around and find someone for any of the tasks you’re looking to outsource. Just try not to fall into the trap of cleaning before the housekeeper arrives because you’re embarrassed about the mess!

Not sure where to start? Here are a few resources:

Can you afford it?

The cost of outsourcing can be a huge sticking point for a lot of women, but outsourcing jobs doesn’t have to be expensive.

First, think about your budget. What can you afford? What can you cut back on in order to have the money to outsource your house work? It’s easy to assume we can’t afford something until we look at how much we bring in and how much we spend. Sometimes just making small tweaks to our budget will save us quite a bit of money.

Also consider hiring someone as needed, like during crazy times (holidays, launches, etc.), instead of on-going. You can build a Rolodex of people who can help you out when you really need it. How exciting is that?!

Secondly, figure out what your time is worth. What would you do if you had a little extra time? Write a book? Take on another client? Having that extra time could be very profitable!

Thirdly, think creatively. You don’t necessarily have to hire a pro. What about the stay-at-home mom down the street who loves to cook? Or a teen or college student that wants so make some extra cash and could mow the lawn?

Ready...set...outsource!

What would you like to outsource and what can you do today to get the ball rolling to hire the help you need?

Want more tips + tactics for maintaining your solopreneur sanity? We've got you covered. Just released: The Solopreneur Sanity Handbook, inspiration and action for finding the intersection of productive and sane to maximize your time working so you can maximize your time living. Ready, set, sanity!

Solopreneur Sanity Handbook