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Welcome to One Woman Experiments, where daring business women experiment with different parts of their business in order to find best practices. We hope these mini-experiments help improve your business and inspire you to test-drive new strategies. Have an experiment you want to test out and document? Check out our ideas and guidelines! [line] We were recently…

As entrepreneurs, we’re hardwired to do anything and everything to make our business thrive. Unfortunately, we’re usually overworked and stressed out because of it. Worse yet, our bank accounts often don’t reflect all that hard work. The good news is, there’s one thing you can do to keep yourself sane and your business thriving: be…

Not all of us can be stellar copywriters. Even if you’re writing to your target audience, you could still be making some basic mistakes. If you’re not ready to turn things over to a pro, here are some steps you can take to jazz up your web copy. 1. Take action Your website’s traffic is…