If you have been anywhere near online marketing trends lately you will know there are just two words on everyone’s lips: email marketing. And business owners are talking about it for good reason. Email marketing has one of the highest rates of return over any other inbound marketing channel. They say that for every $1 dollar…
Guest blog posting is a popular marketing tactic for increasing awareness of your business. There is a lot of great things about guest posting, especially if you are in a build stage of your business, as it can help increase site traffic, drive subscribers to your email list and position you as an expert on…
It’s all about the relationships. At least, that’s what I’ve always been told. Successfully growing a business depends on developing leads and nurturing connections with other people. You can’t do it alone, even if you’re a One Woman Shop. Believe me. I know. I’ve been working on my solo business for quite some time now…
Welcome to One Woman Experiments, where daring business women experiment with different parts of their business in order to find best practices. We hope these experiments help improve your business and inspire you to test-drive new strategies. Have an experiment you want to test out and document? Check out our ideas and guidelines! This experiment…
Editor’s note: Want even more? Check out the 2017 list of 100 Best Sites for Solopreneurs! Welcome to the second edition of 100 Best Sites for Solopreneurs. The online world is at once both a very small and a very large place. As a solopreneur, it’s not exactly tough to find resources to help grow…
By now, you’ve probably heard of theSkimm, the startup run by friends and business partners Carly Zakin and Danielle Weisberg. In case you haven’t: It’s a daily email that rounds up news from around the world in a bite-sized, snarky format. If you’re not yet convinced, keep this in mind: Oprah reads theSkimm every day,…
