Welcome to our One Woman Shop Member Spotlight series, where we highlight what’s going on in the businesses and lives of One Woman Shop members. Interested in joining this ambitious group of go-getters? Apply today!

Today’s Spotlight is on Lilly Garcia, brand strategist and owner of Wild Olive Branding.

Tell us about yourself and your business - what do you do + who do you serve?

I’m a brand strategist and designer who helps heart-centered, conscious business owners get clear about their brand and communicate it visually so they can take bold steps toward their goals.

I believe that brand graphics should be more than just pretty, and so I deep-dive with each of my clients to figure out what makes their business tick and find ways to translate those abstract concepts into visuals that actually work.

Are there any things commonly accepted as truths in the business world that you flat out
disagree with?

Oh, man! Where to start?

I think the biggest myth I disagree with is that we all have to chase the same definition of success. The 6-figure launch and expensive bag + stilettos and fancy home aren’t what success looks like for everyone. And that’s okay.

You have permission to create your own version of success! No matter what anyone says.

What's one thing people might not know just from reading your website and following you on social media?

That I’ve struggled for most of my life with being the weird kid and feeling misunderstood. I suppressed the parts of myself that I thought would offend or be misunderstood for a long time, and I’m just now starting to uncover that part of myself again.

I’ve been working on refining my own definition of success and including a more whole version of myself in that picture.

How has running a business changed you?

It has made me braver about so many things! About communicating openly -- with clients, with colleagues, with collaborators. I’ve learned to ask for what I want and need in business, and that has seeped over into every other area of my life.

And I’ve gotten braver about owning my own stuff -- my version of success, my values, my background, my priorities. I feel like I’ve learned so much more about who I am and how to be fearless about it.

What's your one piece of advice for new solo business owners?

To get clear on what they’re about and what they want. To invest time finding their brand so that they can build their business intentionally.

There is so much advice out there -- not to mention the endless tools and marketing options and systems. It can easily become overwhelming. But if you start from a place of clarity, the path is smoother and everything is just easier.

Give us a shameless plug for your latest project/product/freebie!

I recently launched the Brand Clarity Quiz to help new and seasoned business owners figure out how well they know their brand. It can help you see how much clarity you have right now and what your next step should be!

That’s a wrap on this Member Spotlight -- thanks, Lilly, for sharing so much insight!

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