Back in September of 2015, we launched the Solopreneur Success Bundle. You’ve heard us talk a lot about it (it was pretty freakin’ awesome), so we won’t dive too far into in this post. (You can see our behind-the-scenes insights here.)
One thing, though: As part of the Bundle, we hosted a blog tour. We invited those in our community to respond to one or both of the following prompts:
What area(s) of your business do you struggle with most and what do you plan on changing?
What area(s) of your business are you excelling at most and how did you get there?
And what we ended up with was, in one word, epic.
But, if you’re interested in hearing more about our thought process behind the ebook, stick around right here. (And hey -- they’re not mutually exclusive. Go download the ebook and then come back here. We’ll wait.)
Why compile these stories into an ebook?
Our first and foremost intention with the ebook was to create a resource to shorten the learning curves of solo business owners. Think of it as mentorship, in readable form. Here are some of our other considerations:
Create different forms of content
We know that our community likes to absorb content in different ways -- while some prefer to watch videos, others want short-form blog posts. Still others prefer an in-depth ebook (of, say, 47 pages!).
Because we love our community and wouldn’t get the privilege of working on One Woman Shop day-in-and-day-out without all of you, we’re accommodating a variety of learning styles by doing things like hosting The Hot Seat over on Blab, posting snippets of our thoughts in the form of our new Shop Talk column, and now, creating the Road to Solopreneur Success ebook.
Repurpose existing content
And why create content from scratch when we have 18 incredibly honest, open, already-written stories to share with you? That’s why we’re practicing what we preach about repurposing content into different forms. We’ve taken 18 blog posts that feature very distinct voices and takeaways and woven them into one cohesive message: that (cheesy alert!) the road to solopreneur success is winding but the journey is worth it.
Offer a new, multiple contributor opt-in
And speaking of walking our talk, we talk ad nauseum in the Building Your Online Community e-course about the benefit of providing a valuable opt-in to your community -- and how creating a roundup opt-in that features advice and wisdom from multiple people can dramatically increase the reach of your opt-in. In short: You give others a platform to showcase themselves as experts; they in turn share your opt-in with their communities. Win-win, baby!
Over to you!
How can you think outside the box with your content creation today? If you’re a loyal OWS reader, you may remember that we asked you the same question when we launched The Solopreneur Sanity Handbook, but we think it’s important enough to ask again!
And in case you need it one last time, here’s where you can grab The Road to Solopreneur Success ebook (for free!).