In this episode of The Hot Seat, Cristina + Sara chat with Stacey Herbert, sales funnel expert and creator of Brazen Profit Lab. In our 45-minute chat, we learn why Stacey wrapped her laptop up in a sarong to overhaul her life from London to Berlin, hear her take on sales funnels + why they're crucial to growing a biz, dig into what makes up a client experience, and learn why "selling isn't a dirty word."
- Stacey's website, Brazen Profit Lab
- Build it and They Will Come (Or Will They?)
- How + Why to Repurpose Your Content
- 30 Ways to Promote Your Blog Post (That Actually Work!)
- Tools We Love: Edgar
- Later (formerly Latergramme; an Instagram scheduling tool)
- Why selling isn't a dirty word
- The importance of market research
- The value of trust online
- Anticipating your customer's potential objections
- How content created now reaps dividends down the road
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