Welcome to our One Woman Shop Member Spotlight series, where we highlight what's going on in the businesses and lives of One Woman Shop members. Interested in joining this ambitious group of go-getters? Apply today!
Today's Spotlight is on Julienne DesJardins, a virtual assistant for entrepreneurs ready for major biz growth.
Tell us about yourself and your business - what do you do + who do you serve?
I offer digital marketing and virtual assistant services to entrepreneurs and small businesses. Most of my clients are women business owners who are passionate about what they do but need support. I usually spend my days doing email marketing and social media management.
What is the #1 lesson you've learned since being in business on your own?
I need to be the CEO I’d want to hire. In practice, that means that I need to investigate everything. I can’t wait for accountants or attorneys or business coaches to prompt me. I need to be clear on things like state and federal guidelines for businesses, and when taxes are due. At the end of the day, the responsibility lies with me. So I’ve focused on being really diligent in my business.
Give us a shameless plug for your latest project/product/freebie!
I’m often asked how to get started in business by aspiring virtual assistants, so I compiled all of my best tips into a brand new e-course! Launch Now is organized into eight lessons that share crucial small business info, like: how to price yourself; where to find clients; and what to do about taxes. (My favorite part was adding in audio recordings to each module where I share some biz lessons I’ve learned the hard way.)
And since I’m a lover of a good bargain, how about a discount?! Enter code ows30 to get 30% off the course!
What's your favorite social media platform and why?
I’ve really fallen in love with Twitter, although I was not an early adopter, for sure. (Confession: I’ve created profiles twice that I deleted after only a few days!) I just love how accessible it makes me to other people. Plus, Twitter parties with other entrepreneurs are super fun!
Are there any things commonly accepted as truths in the business world that you flat out disagree with?
There are so many shoulds in business:
- “You have to build your website on this platform.”
- “You can’t make it without this tool.”
- “Your launch will fail without this strategy.”
Those rules can become so exhausting. I’ve tried my best to build my business with a mix of best practices (not shoulds) and other strategies that feel true to me.
For instance, my website is built on Squarespace. Of course, a lot of people would say that you need to be on WordPress. I don’t have a problem with WordPress, but that should was stopping me from launching my business. I finally decided I was more interested in getting started than I was in waiting until I could afford all the “right” things - like the best web designer and hosting service. It was the right decision for me, for sure.
What does community mean to you?
Community is like-minded people with the same goal. I think having a sense of community and connection is crucial to feeling like you belong anywhere, and the business world is no exception. The connection I have with the other One Woman Shop ladies is so important to my business. This community, specifically, gives me a place to go for asking questions, sharing wins and busting through rough days. I definitely feel stronger with them beside me.
Thanks for taking the time to share with us, Julienne!