Here at One Woman Shop, we pride ourselves on being as efficient and effective as possible, so we’re always thinking of ways to reuse what we’ve already done. We also believe that business isn’t one-size-fits-all, which means that the way you absorb information might be very different than the way another solo business owner takes it in. Combine these two facts with the idea that “marketing is 20% creation and 80% promotion” and you’ve got a perfect argument for the value of maximizing your creation time through repurposing your content into other forms.
In addition to maximizing your time, what else can you achieve by repurposing content?
- Serve your current audience in the ways that work best for them
- Reach new audiences through other platforms
- Bring back older, evergreen content
How, exactly? Let’s take a look at the different content you might create -- and how you can then repurpose it.
You’ve written an epic blog post.
- Pull out key facts and figures and turn them into an infographic (here’s a helpful tutorial)
- Make a YouTube video where you go over the same content (you'll see more of this from us on our YouTube channel)
You’ve recorded a video with an expert.
- Provide a transcript of the chat on your blog (for those who prefer to read)
- Strip the audio and release it as a podcast
You created a super helpful list.
- Turn it into a slideshow on your site or a Slideshare
- Create graphics for each list item and post them on Instagram or Pinterest (we did this for our You Know You’re a Solopreneur When… list)
You’ve created an interview series.
- Bundle it up and turn it into a downloadable ebook (we talk about this in our Building Your Online Community e-course and did this with our Prior to the Hire series)
- Take the best responses from each person and compile a roundup post
Keep in mind that this is a perfect time to update outdated information and maximize the original content (another thing we talk about at-length in our Building Your Online Community e-course).
Ready to free up a few extra hours and serve your audience better? Repurposing that content you poured your expertise into is your next step.