Welcome to our One Woman Shop Member Spotlight series, where we highlight what's going on in the businesses and lives of One Woman Shop members. Interested in joining this ambitious group of go-getters? Apply today!
Today's Spotlight is on Robin Reetz, digital journalist and copywriter at Second Floor Flat.
Tell us about yourself and your business - what do you do + who do you serve?
I’m Robin Reetz – a freelance writer, content manager, social media manager, copywriter – the list goes on! I’m a content gal with a background in magazines and women’s media, and I have a particular interest in indie designers and makers. I come from a fashion background and once owned a small jewelry business, so I love finding new designers and supporting them in any way possible.
Are there any things commonly accepted as truths in the business world that you flat out disagree with?
This isn’t really a truth that I’d like to debunk but instead something that I very strongly believe in, which is to be nice and to be fair. The best jobs and professional relationships I’ve had are ones that are friendly. While I’m definitely not advocating that we turn all of our business relationships into personal ones, I do believe that playing nice with colleagues, clients, and partners usually leads to positive, long-lasting relationships. There is a line and it’s important not to cross it, but in my experience, being as nice and civil as appropriate in the workplace can take you a long way.
What's your favorite social media platform and why?
Instagram, always and forever. Aside from the fact that it’s just plain fun, I love how easy it is to be open and share visual pieces of your life on Instagram. I’ve made genuine friends from my Instagram community, which is something I couldn’t see happening as easily on other social platforms. The only issue is avoiding what I call Insta-envy and not letting your feed rule your life. Instagram can be completely habit forming in a very bad way.
If you could do just one piece of your business forever, what would it be?
This answer feels narcissistic but here it goes – if I could do one piece of my business forever it would be writing personal narrative pieces. Technically that’s more part of my brand building rather than my business, but over the past 6-7 months I’ve begun writing personal pieces on my blog and found it’s helped me tremendously, personally and professionally. Aside from helping me develop my writing style and find my voice and style, I’ve also learned to express myself in ways I hadn’t before and have built a community. If anyone wants to pay me to express my feelings on a regular basis, well, you know where to find me! (A few favorites of mine: The Move, The Good Girl Syndrome, Losing Your Cool.)
What's your one piece of advice for new solo business owners?
If you aren’t extremely disciplined and motivated by the work that you’re doing, don’t go out on your own. Whether you’re starting out as a freelancer or starting your own business, without those key qualities the work just won’t happen at the level it needs to. Not everyone has these qualities, so it’s important to know yourself, your work habits, and the atmosphere you work in before your start on any type of solo project.
Give us a shameless plug for your latest project/product/freebie!
As I mentioned above I’m very proud of my blog, Second Floor Flat, which I started when I was an expat in London. I’m in the process of moving back to the States and am continuing to use the blog as a platform to express my experiences and draw attention to some of my favorite independent designers. Follow me there, and let me know what you think!
Thanks for taking the time to share your story with us, Robin!