Welcome to our One Woman Shop Member Spotlight series, where we highlight what's going on in the businesses and lives of One Woman Shop members. Interested in joining this ambitious group of go-getters? Apply today!
Today's Spotlight is on Brittany Stoess, graphic designer and store owner at Adventure & the Wild.
Tell us about yourself and your business - what do you do + who do you serve?
My name is Brittany Stoess. I run Adventure & the Wild, a graphic design and lettering service. My focus is on nonprofits, small businesses, and individuals who are taking risks and creating real change in the community around them. I offer several brand identity packages (logo, blog/website design, print materials, etc.) as well as custom work for individuals and special events. I also run a shop where I sell art prints of my designs!
What's your favorite social media platform and why?
Instagram! My business is very visual, so Instagram is a perfect platform to showcase my work as well as my life, which has led me to several client opportunities. Plus, it makes me appreciate how insanely talented + creative people are! I am constantly inspired by the content I see in the Instagram community.
If you had to describe yourself or your business in one word, what would it be?
Adventurous. My business name is no accident 😉 Here’s the thing: I believe that everyone is living out their own adventure. Whether that is in business, a nonprofit, or a personal venture, we are all doing hard things. We’re taking risks, creating change, and exploring new territory. We’re all figuring this out as we go.
Adventure & the Wild is a design service, absolutely. That’s what I do. But more than that, I want it to be a place you can find encouragement and support for whatever adventure you’re on. I don’t want to just provide a one-time service; I want to develop a long-lasting relationship and work with you to create something incredible. You are doing amazing things; I’m here to provide the visuals to express that.
What is the #1 lesson you've learned since being in business on your own?
Doing the work takes time. I know that seems mind-numbingly obvious, but recognizing and accepting that has made all the difference for me. Design can be really, really tedious work. I tend to underestimate how long things will take to complete, so when what I assume will take 30 minutes ends up taking 2 hours, I start feeling very down on myself and overwhelmed, which in turn makes me want to shut down completely. When I finally realized that no, I’m not totally incompetent -- that it’s normal to take this much time -- it was like a breath of fresh air.
How has running a business changed you?
Starting a business is intimidating. It forces you to stretch yourself and get comfortable with being uncomfortable. I’ve learned to take a lot more risks. Pushing myself to go for it, even when I’m not feeling particularly brave, has made me much more confident. Instead of being overwhelmed by fear, I am now more likely to acknowledge the fear, and then keep pushing past it and doing the scary things anyway.
Give us a shameless plug for your latest project/product/freebie!
I recently revamped my brand identity packages, and am super excited about them! I love working with businesses/individuals to create a visual brand that accurately conveys their mission + who they are. I have several options + price points to choose from, so if your brand needs a little refreshing, let’s chat! Find out more info at adventureandthewild.com/services.
Also! I launched a print shop last month, and am offering OWS readers a 10% discount through the end of May! Use code OWS10 at checkout.
Thanks for taking the time to share your story with us, Brittany!