Our September Solopreneur Playlist: Back to School

Oh, music — what would we do without you? You’re our companion while we’re at our desks typing away; while we’re on the move to a cafe; while we’re sweatin’ it out when we finally make it to that spin/yoga/salsa class.

Music is a huge part of the solopreneur life. It keeps us company; it pumps us up; it provides the ambient noise we need to focus. Here at One Woman Shop, dance breaks are frequent during our half-day jam sessions, and music is constantly playing as we each hunker down to get shit done. (Pardon our French — we told you, music pumps us up!)

In September, OWS went back to school. After all, the learning never ends for a solopreneur. And everyone knows that learning requires a playlist, right?

So, without further ado: your Back to School playlist. Grab a listen via Spotify, get a little boost of gratitude that you get to do this whole solopreneurship thing at all, and get ready for a productive day of getting shit done.

Hold On We're Going Home -- ASTR

Bright Whites -- Kishi Bashi

School's Out for the Summer -- Dust Legacy

Lunchlady Land -- Adam Sandler

ABC -- The Jackson 5

Hot for Teacher -- Van Halen

Kids -- MGMT

We Are Young -- Fun.

Proud Mary -- Tina Turner

School -- Calvin Harris

Campus -- Vampire Weekend

Education -- Pearl Jam

Have a Nice Day -- Stereophonics

A big thanks to Laura Palmer for curating a portion of this list! Have songs you'd like to add? Leave them in the comments below!

There’s No Such Thing as a Free Course: Steps for Choosing How to Invest Your Time Wisely

OWS goes back to school

There's No Such Thing as a Free Course: Steps for Choosing How to Invest Your Time Wisely

With the prevalence of online learning options and the abundance of MOOCs (not an alien species in Dr. Who, but the acronym for Massive Open Online Courses), there are more and more free and low-cost ways to learn just about anything you need to know as a solopreneur.

But even a free course requires an investment of your time and attention, meaning investing in learning isn’t always a no-brainer. Your first move is to decide whether it’s time to learn a new skill. (Read this to help you make that decision.) Once you’ve settled on a “yes”, it’s up to you to choose the right course from the dazzling, and sometimes overwhelming, range of choices out there. Here’s how:

Set clear goals for your learning

The best starting point is to decide exactly what you want to learn or what skills you need to develop. In the early stages of business it can feel like you need to know everything, all at once. If this is you, create a brain dump of all those ideas (web development? sales? copywriting? accounting?) and ask yourself which is most important right now in order to help you take your next step.

Once you’ve decided what you want to learn you can turn to Google or one of the MOOC directories like MOOC List or Class Central to search for courses on your topic. Note that the directories do not cover all providers so if you use them it is a good idea to do a Google search as well.

After you’ve identified some course options there are a number of ways to decide which one is right for you:

1. Try before you buy

If the course you’re considering is free you can have a good look at it before you dig in:

  • Scroll through the syllabus and check that it covers everything you want to know - and not too much else;
  • Check whether the mode of delivery (e.g. PDF; video; audio) suits you;
  • Try a lesson or two to see whether you like the style of the presentation.

Some platforms, particularly those where you buy a monthly subscription to access all of their courses like Lynda or Skillshare, offer a free trial period. The trial period is usually quite short so be savvy and check out any of the courses you might be interested in while you’ve got the chance.

On other platforms you might be able to view a preview lesson or two. CreativeLive and Udemy offer this option on many of their paid courses.

2. Choose your instructor

You might find that you already know of the instructor. For example, CreativeLive attracts very high-caliber instructors that are often big names in their niche. MOOCs first came out of the universities so the more traditional ones like FutureLearn are usually delivered by people who teach at academic institutions. Others, like Udemy, exercise less control over the courses they offer and have a more diverse range of instructors.

Whatever the credentials of the instructor, you also need to gel with their style. Unless you already know them, it’s a good idea to do some research. The majority of course instructors will have some sort of web presence. Search them out and have a look at what they’ve got to say:

  • Have they published any books?
  • Do they have a website or a presence on social media?
  • Have they created any free resources that you can download?
  • Can you watch them on YouTube to get a feel for their presentation style?
  • What are other people saying about them?

3. Read the reviews

Most platforms, including Udemy and CreativeLive, and the MOOC directories mentioned above have a rating and review system so you can find out what previous students thought about the course. If you’re looking at a course that doesn’t have reviews or you just want to do some extra due diligence, search for the course name and platform on Google. As long as it isn’t brand new, there’s a good chance you’ll find somebody talking about it somewhere on the web.

Balance your investment of time versus money

It always feels good to get something for free, but sometimes it’s worth investing some money if it means saving yourself time. For example, this might allow you to get a course more tightly focused on exactly what you want to learn.

On the flipside, if the pennies are tight then you may be able to get something for free by being more flexible with your time. For example, CreativeLive courses are recorded in front of a studio audience -- during recording, you can watch the live stream for free.

It’s amazing just how much knowledge we now have access to as online entrepreneurs. Choose the topic that will help you where you are right now and research the course to make sure it’s the right fit -- then, go and make the most out of it. Remember -- for almost any learning opportunity: you only get out what you put in.

Business Myth: Investing In Yourself Is Always a Good Idea

One Woman Shop business myths

Business Myth: Investing In Your Business is Always a Good Idea

Welcome to Business Myths. Here’s the deal: we often hear business “truths” and accept them as true without stopping to question them. We’re chatting with solopreneurs and freelancers who have learned the hard way that these commonly accepted facts may not, in fact, always be true. In this case, Ashley shares her take on why “investing in yourself” isn’t always a no-brainer.

It’s commonly stated, and widely believed, that “investing in yourself” (aka buying a course, program, membership, etc.) is the best thing you can do for your business.

There’s a lot of wisdom in that advice. After all, you are your business, and the more you improve your skills and abilities, the better you’ll be able to run the show and the better your bottom line will look.

While I do agree that the right training can allow you to leapfrog ahead of where you’d be if you figured everything out on your own, I don’t necessarily agree that plinking down money for the program or course dancing in front of you is a no-brainer.

The value of learning

I don’t for one second want to give the impression that there isn’t value in identifying an area of weakness (or finding a new entrepreneurial front to move into) and then strengthening your skills in that area. In fact, there’s a lot of value in courses, coaching and programs, and I’ve taken advantage of quite a few myself.

Here’s the beef: “investing in yourself” this way is only going to pay off (making it a successful “investment”) if it’s the right education at the right time:

  • when you’ve hit a roadblock and this will get you through it;
  • when you need a new skill and taking a course will enable you to leap-frog;
  • when you’re just starting out and totally green and lost;
  • when it makes strategic sense and you can afford it.

Basically, investments need to pay off. That’s pretty much the definition of a good investment. And when you sign up for every new opportunity without really looking at how it supports your long-term strategy, you aren’t necessarily making good investments.

A justified distraction?

Often, a new course or program can be a dressed-up form of distraction, also known as procrastination.

As an entrepreneur, there comes a time when you need to stop learning and start doing. When you don’t feel confident landing new clients, for example, it’s easier to take a course on landing new clients than it is to start digging, marketing, pitching, and bracing for rejection. So instead of doing the hard and scary work that leads to actual dollars in your pocket, you sign up for one more webinar, join one more program, or study one more blogger’s advice.

In my experience? Not a winning strategy. You’d likely be better served by pitching and asking for peer reviews.

Pretend-productive procrastination?

Fear -- of failure, of rejection, of success. Boredom. Intimidation or inadequacy. Shiny Object Syndrome. Imposter Syndrome. Habit. Envy. Lack of vision or strategy. These are just some of the reasons so many of us reach for our wallets when a new opportunity to learn something comes up.

If you’re considering a new personal development program, take a hard look at why you want it in the first place. If it’s to fill an actual knowledge gap you’ve identified, have at it. It’s another thing entirely if you’re telling yourself this is “the thing” that will “get you there” -- wherever “there” is.

Know what your goals are, be clear on exactly how this new investment will serve you and your business, and commit to following through. That’s the only way it’s going to pay off. (See definition of investment, above.) Anything less is just procrastination… potentially expensive procrastination.

Rationalized overspending?

There's also the case where you may sign up for the next big thing without really considering the financial impact. Tune into your business for a minute, first.

Taking advantage of these opportunities indicates that we expect them to lead to a lot more money down the road. But before we get to the “down the road” part, they cost money now.

Money going out has a direct impact on profitability. Too much money going out could mean that you lose your profitability, and that’s obviously not good for business.

Learning how to run your business well and level up in your craft is important, yes, but so is operating without burying your financial future under the crushing weight of your friends Visa and MasterCard. Staying right-side-up matters! Possibly more than that $997 membership with $4,000 in bonuses! Know your business, and whether or not you can handle it.

Just be smart

There are many times when paying for personal development products is exactly what you need for your business -- but with so many of these opportunities cropping up all the time, it’s easy to get swept away. Pay attention to how you’re putting these investments to work, keep an eye on your bottom line, and don’t let the idea of “investing in yourself” become such a no-brainer that it ends up getting in the way of real growth and development.

Ultimately, when you’re the boss you’ve got to manage all your resources -- including money, time, strategy, and yes, your personal and business growth and development.

Tell me: how do you make the decision on what to invest in for your biz?

Behind-The-Scenes of the Solopreneur Success Bundle

Unmatched excitement. Unquestionable doubt. Incredible exhilaration. Extreme exhaustion. Just like the Road to Solopreneur Success is hardly a linear journey, so is the quest of launching a five-day Bundle with the goal of getting in front of as many female solo business owners as possible.

Each day was met with a rush of adrenaline unlike any other -- a clear sign that we would be sad when this was over. And sure enough, we are. (Though we did enjoy having a free weekend...) But we are also overwhelmingly grateful. For the contributors who made the Bundle possible. The affiliates who acted as amazing ambassadors. The solo business owners who stepped up and invested in themselves + their businesses.

Thank YOU for giving us the opportunity to make this happen, and for being able to have so much fun doing it.

In case you missed it:

The Solopreneur Success Bundle was a one-stop shop for the some of the best resources out there to help unlock a solopreneur’s potential and lead them to greater success.

The Bundle included 19 products valued at $1504. It was made available for five days only at just $99, from September 14-18, and included resources on creating passive income, setting up your finances, streamlining your business, pricing your products, writing copy + content, building your online community, and much, much more.

It was an epic deal and an epic week to say the least. Here’s our behind-the-scenes round up:

You know you’re in launch mode when...

  • You’re watching real-time Google Analytics stats at.all.times. (Minimize the screen + move it to the corner so it’s always visible? Check.)
  • You’re monitoring FB and Twitter ads like a hawk.
  • You’re exchanging squeals on GChat with your virtual biz partner or accountability buddy.
  • You go back and forth between overly delighted and incredibly sleep deprived (in a matter of seconds).

Things we tried for the first time:

  • Well, a Bundle, for one!
  • A blog tour (you can read the posts here -- but, spoiler alert! -- look out for an ebook soon!)
  • Blab! It’s a platform that’s being described as Periscope for groups. We’re obsessed and will be hosting many, many more -- like this one.)

Things we wanted to say but couldn’t:

  • This is seriously the best deal we could’ve dreamt up. It’s salesy and could be douchey, but holy shit do we mean it. We believe in this.

Things we didn’t expect + where we went wrong:

  • Going to bed at 2am (after launching at midnight) and waking up at 7am to find the site was down for three hours during that time.
  • Double-checking everyone else’s links in the delivery PDF but forgetting to check our own.
  • Trying to re-upload a new file with the new links only to have it keep failing because of new sales (both a blessing and a curse).
  • Having the site get hacked and spending four hours on Friday just trying to keep it alive. (Lesson: keep your site + plugins updated. Hackers love to see a high traffic week and find the holes! We were SO thankful that it held on until the bitter bittersweet end.)
  • Not clearly outlining the terms of our affiliate commissions in our initial outreach emails. (Lesson: don’t assume everyone will understand how things will work.)

What we did right:

  • Committed to making it extremely easy for our contributors and affiliates to promote the heck out of the Bundle. (Provided copy, graphics, social media updates, and more in one easy-to-update Google Doc.)
  • Added a fun ticker countdown clock to the sales page when we were down to 12 hours to go -- it added some urgency and reminded people that this deal won’t last (said in our best infomercial voice).
  • Offered a cash bonus to contributors and affiliates to encourage them to promote the Bundle more and to say thanks!
  • Made sure our contributors (we had 17 of them) were shown our gratitude afterwards with a thank you email and Starbucks gift card. (Because… coffee.)

What came of the Bundle (besides money to invest back into OWS!):

  • 157 solo business owners who are now in possession of 19 awesome business-building resources.
  • Hundreds of new One Woman Shops as part of our community.
  • Several applications for OWS membership.
  • Great content for an ebook. (Thanks to our blog tour contributors!)
  • Increased backlinks to the site (also thanks to the blog tour -- hello, SEO).
  • $1,570 invested in female micro-entrepreneurs around the world through Kiva!

Transferrable lessons (feel free to shorten your learning curve with these!):

  • Plan to be very available during your launch (we got compliments on our quick turnaround time on customer service issues) but do step away for a work out, nap, or glass of wine (things won’t fall apart in an hour). When you’re running a limited-time sale, it’s tough not to want something to be happening at every minute, but patience + sanity is crucial.
  • Know that not everyone (partners or potential buyers) will see value in your product or service...and that’s okay!
  • Accept that setting launch sales goals can be super tough -- our plan of attack was to do everything we could in preparation and then know we couldn’t control the outcome. As the week progressed, we were able to set more accurate targets and stretch goals. (We did our best to follow our new rule of thumb, “Do what you can without stressing yourself out.”)

Things we’re grateful for (we could probably make a shorter list of things we’re not grateful for…):

  • Our contributors, affiliates, and Bundle buyers. Seriously -- you all made this happen.
  • Our community -- for sharing the Bundle; for alerting us when the site was down in an incredibly understanding way on Monday morning; for simply being there.
  • SendOwl -- for a seamless affiliate experience. It was our first time using the platform, so we learned as we went (allow for two download attempts instead of one, for example), but the platform itself was fantastic (which is why that link is an affiliate one!).
  • Patience. We certainly ran into some snafus, but 90 percent of people were patient with us as we worked behind-the-scenes to keep everything running!

The Bundle expense report:

  • The foremost expense was our time. We began planning for the Bundle and doing initial outreach in May and June, and it became a significant project from the minute it was started. Perhaps next year, we’ll keep track, but it’s safe to say a few hundred hours went into making this happen.
  • Graphics. We built a sub-brand for the Bundle with the help our fantastic designer, Christie Montague. We had her design a comprehensive graphics package that included three variations of social media graphics, blog headers, sales page elements, blog tour graphics, and more so that we could provide contributors, affiliates, and blog tour participants with anything they could possibly need.
  • SendOwl + Paypal fees. SendOwl is a monthly fee of $15, while Paypal charged us a per-transaction fee.
  • Facebook and Twitter ads. Knowing we had an army of affiliates spreading the word was amazing for our word-of-mouth marketing, but we also wanted to invest in some social advertising to expand our reach. Over the course of the pre-launch week and actual Bundle week, we invested ~$250/day in social advertising. (And were super grateful for resources like this to point us in the right direction!)
  • Bonuses. We decided to run two cash bonus contests: one amongst contributors and one amongst affiliates. We paid out $300 in cash bonuses and gave away three Bundles. In addition, we spent just under $100 on fun surprise bonuses for our contributors at the end.

Ideas we’re entertaining for our next go around/what we’d like to try:

  • Contributors were in the Bundle this year on an invite-only basis. Other ideas we might consider: implementing a pitching/review process or a nomination process.
  • Set up Google Analytics to better track our conversion goals -- or potentially hire our analytics out to someone.
  • Tag our URLs in order to track the origin of sales better.
  • Change the text on our pop-up to mention the Bundle.
  • Add a sidebar ad (so people can find out about the Bundle no matter what page they’re on).

Word on the street: what others said + are saying about the Bundle:

  • “I think it’s an awesome idea and have enjoyed watching you put it all together :)” - Kerry Swetmon
  • "...because seriously, what a ridiculously good deal" - Natalie Real
  • “I just wanted to say hey and tell you that I purchased the Solopreneur Success Bundle today and I'm seriously so stoked for it. I can't believe all the goodies you ladies gathered into this bundle and the price was ridiculous! (ridiculously good lol)” - Shay Orlena Brown
  • "I have no idea how you're cramming so much value in for such little investment. Well done girls!" - Naomi Liddell
  • “I'm hoping to soon be a fulltime solopreneur. I have no doubt that these tools will help me towards that goal.” - Krystal Hart
  • “Yet again One Woman Shop delivers!! I've started diving into the Solopreneur Bundle and I am blown away! I've spent months of endlessly googling and trying to figure out what drives and inspires me and the first bundle I've opened has hit the nail on the head in under 10 minutes! If this is the outcome of opening the first package I can only imagine how far the rest of the bundle can take me. Thank you for offering such a wonderful collection, it's fantastic to see such a powerhouse group of female entrepreneurs coming together.” - Emma Winch

This Is It: the Last Day of the Solopreneur Success Bundle Is Here!

Solopreneur Success Bundle


The countdown is on! We've officially made it to the last day of the Solopreneur Success Bundle sale.

We're psyched. We're sad. We're exhilarated. We're exhausted. (This whole solopreneurship thing really is a rollercoaster...) And while we sincerely want to shout from the rooftops that this is hands down, no doubt about it, the best deal EVER as you start or grow your solopreneur biz, we thought we'd scale it back a notch and focus on what we want for you.

We want you to have processes set up that help your business run smoothly with less time and fewer resources.

We want you to stop stressing over copy + content, and have a beautiful blog that you had a hand in building yourself.

We want you to feel confident in the products and services you're launching, and equally as confident in the prices you've set for them.

We want you to have the comfort of knowing your finances are taken care of, and passive income streams are set up.

Most of all, we want you to wake up every day thrilled at the thought of getting to work because you've built the business of your dreams -- one that allows you the freedom and the confidence to proudly proclaim that you are, indeed a solopreneur (and a #GIRLBOSS, to boot).

Safe to say you want that, too?

Then this is your time -- to grab 19 phenomenal resources that will help you do all of the above, and more. Because the Solopreneur Success Bundle unfortunately can't be offered forever -- and the deal expires at 11:59pm EST tonight.

You deserve to invest in yourself + your business.

Buy the Solopreneur Success Bundle!

The Road to Solopreneur Success: Day Four

Road to Solopreneur Success

Note! We are officially at day four of the Solopreneur Success Bundle Week! That means you have less than two days left to get this epic deal of 19 products worth $1,504 for just $99. (Ah!)

The Road to Solopreneur Success looks different for each and every one of us. The most powerful thing we can do? Share our stories and shorten the learning curve for everyone around us.

So we turned to our community to share their Road to Solopreneur Success -- the ups, the downs, and the lessons learned as they work toward more celebrations each and every day in their solo businesses.

We are super grateful for what they shared -- and can’t wait for you to learn from them, too. Grab your coffee + a pen, and get ready to take notes from these great reads on day four of our Road to Solopreneur Success:


The Road to Solopreneur Success - Nat Real, The Website Superhero

Nat’s getting real on her blog (how perfect that it happens to be her last name?) and sharing her ups + downs of solopreneurship on the road to get to a place where “things are going so well and smooth and cheesecake-delicious that pretty much every moment is bliss.” Yes, please.

Our favorite quote: “The way I see it, it’s up to me to make the decision that will put more Xs in my successes column than in its gloomier counterpart of a column.”

The Sting of Underquoting Never Lessens. But Here’s What I’m Going to Do About It.
- Christine Funke, Spark Virtual Assistance

Underquoting on a project: we’ve all been there. And as Christine shares, the sting is potent. But we love how she’s changed her mindset to a place of learning -- and how experience will only make the future better.

Our favorite quote: “The uncertain feelings have roots in perfectionism (shouldn’t I just be able to do this perfectly from the beginning?) and that may never go away, but having a different mindset has made me feel less stressed.”

The Productivity Tricks That Have Improved My Business - Kayli Barth, The Freelance Hustle

Kayli’s a self-proclaimed scatterbrain -- not exactly the textbook definition of a successful person. Yet she’s got some tricks up her sleeve that have turned her year around. Fellow scatterbrains: try these on for size.

Our favorite quote: “...even disorganized scatterbrains can get it together and be a boss.”

The Road to Solopreneur Success - Danielle Ziegler

Work-life balance is a lot easier to achieve when you don’t try to go it completely alone. Danielle’s sharing how she’s asked for help, implemented no-work weekends, and pivoted to enjoy the road to success in her solopreneur business.

Our favorite quote: “While being a one woman shop is a wonderful thing, it’s okay to get help when you need it.”

On Managing Overwhelm as a One Woman Business - Indigo Colton

Indigo’s a solopreneur and a college student, so she knows a little something about overwhelm. Get her tips for managing it so you can enjoy more success in the journey as a solo business owner.

Our favorite quote: “I track my time for my clients, so why not make myself a client and do the same?”

Who’s Driving Your Bus? - Kerry Swetmon, Life Business Growth

In realizing, two years ago, that her business wasn’t fulfilling her at all, Kerry took a new look at what was holding her back: fear. And in recognizing the purpose fear does have and imagining a life without it, she found her path to solopreneur success -- and wants you to do the same.

Our favorite quote: “Courage battles the darkness on the path to your truth.”


All of these posts were written as part of the Road to Solopreneur Success blog tour, promoting the Solopreneur Success Bundle: a roundup of e-courses, e-books, and subscriptions designed to help you succeed in all aspects of your solopreneur biz. Your chance to grab over $1,500 in products at just $99 is only here from September 14-18th -- learn more and get yours now!

We think this deal is pretty freakin’ spectacular, but don’t just take it from us:

Carrie, of Careful Cents, puts it in a way we can’t beat: “Seriously. Imagine if you only had to push the "buy" button one time, and save yourself over $1,400. Would you do it? Duh! Of course you would.” She’s also calling it “the only investment you need to make for the rest of the year!” Yep -- it’s that good!

The Road to Solopreneur Success: Day Three

Road to Solopreneur Success

Note! We are officially halfway through the Solopreneur Success Bundle Week! That means you have just three days left to get this epic deal of 19 products worth $1,504 for just $99. We'd hate for you to miss it...

The Road to Solopreneur Success looks different for each and every one of us. The most powerful thing we can do? Share our stories and shorten the learning curve for everyone around us.

So we turned to our community to share their Road to Solopreneur Success -- the ups, the downs, and the lessons learned as they work toward more celebrations each and every day in their solo businesses.

We are super grateful for what they shared -- and can’t wait for you to learn from them, too. Grab your coffee + a pen, and get ready to take notes from these great reads on day three of our Road to Solopreneur Success:


Solopreneur Success: How I Built a Community of 3,000 Loyal Subscribers - Carrie Smith, Careful Cents

Carrie (a Bundle contributor!) learned quick that building community was the key to her success as a “solo” business owner -- and when she didn’t immediately find one she felt connected to, she went out and created it.

Our favorite quote: “I interact on Twitter and reply to comments and share feedback. Not because I’m trying to get something from them, but because I actually care!”

Starting Something? You Need to Be Willing to be a Beginner - Hannah Braime, Becoming Who You Are

Hannah’s reminder that we all start as a beginner -- sometimes over and over again -- is something we can all stand to hear. And her process of how we progress makes you feel good about getting started.

Our favorite quote: “The fact is everyone starts as a beginner. And, it’s only through being willing to embrace being a beginner that we can find creative fulfilment and joy.”

Why I Do Not Use Facebook for my Business - Katrin Anger, inspirITing

When Katrin started her business, she knew she’d have one issue: she couldn’t get on the same page as Facebook when it came to ethics. Neglecting the social media platform for marketing and networking was a risk, but one she hasn’t looked back on taking. As we say: business isn’t one-size-fits-all.

Our favorite quote: “...taking a stand for values does come with a price sometimes.”

27 Ways to Build Community Around Your Dream - Ashley Beaudin, Firework People

Ashley (also one of our Bundle contributors!) knows that a dream is hard to sustain without a community around it -- and she wants to help you build yours. She shares 27 things -- from hand-written letters to hashtags -- that you can do right now.

Our favorite quote: “Let's not settle for loneliness. Let's not settle for competition without any collaboration. Let's not settle for independence without relationship.”

How to Get Off the Self-Pity Train - Shenee Howard, Hey Shenee

Ever finish something, and instead of celebrating, you just move on to the next ten things on your to-do list? Yeah, Shenee’s been there -- and hates the feeling of just simply surviving instead of thriving. So, she’s ending that self-pity train, and wants you to, as well -- with these five steps. (Oh -- and she just happens to be in the Bundle, too.)

Our favorite quote: “And when you can’t see the light, you can’t move forward in anything.”

5 Tools for Solopreneur Success - Julienne DesJardins

When we start a business, we’re often excited by the thrill of it all -- and then comes the overwhelm. Julienne shares the feeling -- and her top five tools for setting your solo business up for success -- in this post.

Our favorite quote: “It has been so helpful to me to have a sense of community when launching out on my own.”


All of these posts were written as part of the Road to Solopreneur Success blog tour, promoting the Solopreneur Success Bundle: a roundup of e-courses, e-books, and subscriptions designed to help you succeed in all aspects of your solopreneur biz. Your chance to grab over $1,500 in products at just $99 is only here from September 14-18th -- learn more and get yours now!

We think this deal is pretty freakin’ spectacular, but don’t just take it from us:

Carrie, of Careful Cents, puts it in a way we can’t beat: “Seriously. Imagine if you only had to push the "buy" button one time, and save yourself over $1,400. Would you do it? Duh! Of course you would.” She’s also calling it “the only investment you need to make for the rest of the year!” Yep -- it’s that good!

The Road to Solopreneur Success: Day Two

Road to Solopreneur Success

The Road to Solopreneur Success looks different for each and every one of us. The most powerful thing we can do? Share our stories and shorten the learning curve for everyone around us.

So we turned to our community to share their Road to Solopreneur Success -- the ups, the downs, and the lessons learned as they work toward more celebrations each and every day in their solo businesses.

We are super grateful for what they shared -- and can’t wait for you to learn from them, too. Grab your coffee + a pen, and get ready to take notes from these great reads on day two of our Road to Solopreneur Success:


From a Box of Rocks to a Six-Figure Empire! - Anna Long, Electric Empire

Tears + self doubt aside, Bundle contributor Anna took her business from a stand selling rocks on the side of the road (age 6) to a soulful empire (age 32). It wasn’t easy, but she’s come out with lessons every solopreneur can benefit from hearing.

Our favorite quote: “A business is just a business if it doesn’t support a passion or a thrill within you that is DEEPER than simply making money.”

OWS Blog Tour: Lessons from a Solopreneur - Jill Dretzka, Spark & Influence

Even after five years in business, One Woman Shop member Jill still gets a knot in her stomach each and every time she sends a quote to a potential client. She shares how she’s overcoming that fear, and where she’s truly excelled in her business.

Our favorite quote: “When you work alone, sometimes it it hard not to attach your self­-worth to that price tag.”

The Road to Success: The Struggle is Real - Lisa Jacobs, Marketing Creativity

Lisa (also a Bundle contributor!) started a lifestyle blog before she knew what WordPress or Blogger were… or what a lifestyle blog was, for that matter. She’s learned a few lessons since that time, but we’re particularly inspired by the one she shares here: that she, too, keeps problems out of fear. But that it’s changing… now.

Our favorite quote: “...keeping your problems is the equivalent to chasing your tail or running on a hamster wheel. If you don’t use your complaints to learn what needs to change in your life, then you’re getting nowhere fast.”

The Struggle for Work/Life Balance as a Solopreneur - Jackie Johnstone

Jackie tells us what her first two years of solopreneurship looked like: 7-day work weeks; 12-hour days; more time spent socializing in Facebook Groups than in real life. The pace worked out… until it didn’t. (Sound familiar?)

Our favorite quote: “I stepped away from away from social media, blogging and active marketing, simply running my business in a kind of “maintenance mode” while I made time for ME, outside of my business.”

The Road to Solopreneur Success - Coach Jennie, The Audacity Coach

In Jennie’s words: “They say it takes 10 years to build an overnight success. Well, I just wrapped up year nine.” Starting with an iBook and listservs and continuing on with a “temporary” job on the side, Jennie’s road to solopreneur success is as audacious as you can expect from the Audacity Coach. (Her Coaching Biz Badassery Bootcamp, which teaches you how to create a badass business, is included in the Bundle!)

Our favorite quote: “To say that building my business has been a roller coaster ride is putting it mildly. But I wouldn’t trade it for anything.”


All of these posts were written as part of the Road to Solopreneur Success blog tour, promoting the Solopreneur Success Bundle: a roundup of e-courses, e-books, and subscriptions designed to help you succeed in all aspects of your solopreneur biz. Your chance to grab over $1,500 in products at just $99 is only here from September 14-18th -- learn more and get yours now!

The Road to Solopreneur Success: Day One

Road to Solopreneur Success

The Road to Solopreneur Success looks different for each and every one of us. The most powerful thing we can do? Share our stories and shorten the learning curve for everyone around us.

So we turned to our community to share their Road to Solopreneur Success -- the ups, the downs, and the lessons learned as they work toward more celebrations each and every day in their solo businesses.

We are super grateful for what they shared -- and can’t wait for you to learn from them, too. Grab your coffee + a pen, and get ready to take notes from these great reads:


7 Mistakes I’ve Made on the Road to Solopreneur Success - Shannon Mattern, WP*BFF

Shannon (a Bundle contributor!) shares crucial lessons on on boundary setting, sleeping, putting people before money, joining a mastermind, and more.

Our favorite quote: “Just because I’m a one woman shop doesn’t mean I have to carry the weight of this business on my shoulders.”

The One Thing Every Creative Solopreneur Should Be Doing - Ashley Brooks, Brooks Editorial

Ashley (also a Bundle contributor!) started her solo business from her living room couch in November of 2012. And over nearly three years, she has come out with one secret to her solopreneur success: relationships.

Our favorite quote: “Relationships are the reason for nearly every single paying client I’ve ever had… But as any kindergartner knows, making friends is hard sometimes.”

#goingsolo: hard parts + highlights - Laura Palmer, xo-lp

Laura’s been #goingsolo for 12 months now, but she’s the first to admit: it’s been the most difficult and the most fun 12 months of her 32 years of life. We’re betting you can relate to a few of the “hard parts” and “highlights” she shares.

Our favorite quote: “There’s no time for the fear, you guys.”

The Road to Solopreneur Success - Jo Gifford, Dexterous Diva

Jo, a childhood entrepreneur who’s since built a thriving business, is no stranger to risk and growth -- and knows that success looks different for everyone.

Our favorite quote: “The life of an entrepeneur evolves at 4 times the speed of a “normal person.” Who wants to be normal?”

The Conundrum of Being a Solopreneur - Marianne Manthey, Design Your Own (Lovely) Blog

Marianne (also a Bundle contributor!) has built a successful blog and business -- but it hasn’t come without its downsides. In this vulnerable post, she shares a powerful lesson that’s helping her save her sanity.

Our favorite quote: “Opportunities may be lost, but boundaries must be drawn.”


All of these posts were written as part of the Road to Solopreneur Success blog tour, promoting the Solopreneur Success Bundle: a roundup of e-courses, e-books, and subscriptions designed to help you succeed in all aspects of your solopreneur biz. Your chance to grab over $1,500 in products at just $99 is only here from September 14-18th -- learn more and get yours now!

The Solopreneur Success Bundle is Here!

Solopreneur Success Bundle

Why did we create the Solopreneur Success Bundle, a roundup of 19 products that will unlock your potential as a solo business owner and lead you to greater success?

(Is that not reason enough?)

Every day, we collaborate in both big and small ways with successful business owners and are incredibly grateful to learn so much from them -- everything from launch strategies to tackling those inevitable WordPress issues to maintaining our sanity -- instead of reinventing the wheel at every turn.

So we took a gamble and figured you might benefit from their expertise, as well! Save the time (and sanity) of spending hours Googling a topic, watching video tutorials, and asking your friends and family who still don't understand what you do, and take advantage of top thought leaders’ best practices, conveniently wrapped up in easy-to-digest workbooks, e-courses, and ebooks instead. That’s just what the Bundle is, 19 times over. (Yeah, it's pretty amazing.)

What you'll find in the Bundle

As we were brainstorming what products we wanted to include in the Bundle, we thought about the many aspects of solo business ownership -- like finances, systems, content marketing, pricing, and the technical side of things -- and brainstormed who in our immediate and extended community might be able to provide sage, actionable wisdom to both beginning and established business owners.

Suffice it to say, we are beyond thrilled with the final outcome -- 19 products valued at over $1,500 from some pretty genius -- and generous -- people (we bet you might recognize at least a few of them).  

Then we thought, why stop with just spreading the love amongst the solopreneurs in our circles? That lead to a quick decision to invest $10 from One Woman Shop's profit on every Bundle sale into Kiva, supporting women entrepreneurs around the world.

We’ll leave you with this: the Solopreneur Success Bundle is only here for five days. That's right -- you have until this Friday to grab this amazing Bundle of products while also doing a massive amount of good.

We'll bet our biz that you'll be able to find at least $99 of value in the Bundle. Ready to invest in your success as a solopreneur? Get more information on what's inside and buy the Bundle now!