Welcome to One Woman Shop Weekly Finds - where we members of the community scour the web to bring you a curated list of posts, links, and resources that we they think will help your business—and maybe even your life! This week’s curator: copywriter + editor Sara Frandina.

Does your business sell a product online? You'll want to read this: Surprising Mobile Ecommerce Statistics That Will Change The Way You Do Business, from the whip-smart peeps at Kissmetrics. Keep this in mind: Mobile users constitute the most valuable customer segment, because they are most likely to convert.

If you've been thinking about trying Google Hangouts but just aren't quite sure how to use the free tool, check out this post from powerhouse Nathalie Lussier. From team meetings to webinars and tutorials to web shows, you might have just found your new best friend.

Anyone else fear for their Twitter networking capabilities last week when this leaked? "Twitter CFO says a Facebook-style filtered feed is coming, whether you like it or not." Yikes. But fret not; it's not happening, according to this article form Mashable. Please resume all normal activity. Phew.

Just looking at this infographic from Happify makes me, well, happy. It's called Why Pets Makes Us Happier and Healthier -- something I think all pet owners can agree on. If you didn't already have a four-legged companion keeping you company at your home office, you'll soon want to -- pet owners are more conscientious and social, and having a pet in the office reduces the stress of workers. Hello, Fido!

Bit of a lengthy read here despite the title, but totally worth it: How to Persuade Anyone of Anything in Ten Seconds. James Altucher puts his "elevator pitch" in context of approaching people on the street at 3 a.m., but read through this, and I have no doubt you'll step away with inspiration for bettering your interactions in your solopreneur biz.

As a copywriter, it was so good to see this out there: Don't Be a Copy Catfisher, from my colleague Brandy Morris. Despite never even hearing of "catfishing" before (have you?), I loved her point: "catch and release isn't exactly a long term business plan". Clever copy will get your clients in the door, but what's keeping them with you?

Short + sweet: here's "The Easiest Way to Save a Fortune on Content" from my writing buddy Joel at Business Casual Copywriting. As time-strapped (and boot-strapped) solopreneurs, it's wise to make our content stretch as far as possible, without sacrificing quality.

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Sara Frandina is a New York-based copywriter + editor with a relentless love of words and an insatiable appetite for books, travel, and popcorn. She runs her own One Woman Shop, curing the ails of lackluster copy at sarafrandina.com while also happily serving as Content Editor + Co-Head Honcho here at OWS.

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