Welcome to One Woman Shop Weekly Finds - where we members of the community scour the web to bring you a curated list of posts, links, and resources that we they think will help your business—and maybe even your life! This week’s curator: copywriter + editor Sara Frandina.

When your content marketing falls by the wayside for your biz, know you’re not alone. And remember -- it’s not JUST a blog post. Onboardly presents the harsh realities and honest truths about content marketing in this article by Renee Warren, “Time Is Not On Your Side: The Truth About Content Marketing.”

Paying for stock photos? Stop. Right. Now. Erika Jordan of Hey Boss Lady has three recommendations for high quality images, with a hefty price tag of… zero. Your blog will thank you!

Some say that hashtags are the new branding. Agree or disagree, here’s 3 Ways to Use Hashtags to Enhance Your Brand -- and increase your engagement on social media sites. #win

Multipassionate solopreneurs: next time you’re feeling down on your approach, read this. The piece that resonates: “I’m multipassionate not to be an expert of many things, or even to be an expert at nothing. I’m multipassionate because I’m curious, because I love learning, and I derive a soul-glowing satisfaction from my explorations.” Amen to that, sister.

On marketing: a super simple, yet remarkably important reminder from the guy who (literally) wrote the book(s): “Marketing used to be what you say. Now it’s what you do.”

How much time do you spend successfully onboarding new clients? Get the skinny on how Paul Jarvis revamped his onboarding process for the good of his business and his clients’ time. I guarantee it’ll inspire at least one change in your ways.

Just for fun, because it’s (unofficially) fall: 50 Pumpkin Recipes. (I’m not a pumpkin lover, but I live with someone who lives + breathes it in autumn.) What’s your favorite fall treat?

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Sara Frandina is a New York-based copywriter + editor with a relentless love of words and an insatiable appetite for books, travel, and popcorn. She runs her own One Woman Shop, curing the ails of lackluster copy at sarafrandina.com while also happily serving as Content Editor + Co-Head Honcho here at OWS.

2 Comments on Weekly Finds

  1. Carrie Brummer (@ArtistThink)
    September 12, 2014 at 4:02 am (5 years ago)

    Sara, I’m so glad my multipassionate soapbox appealed to you. Thank you for sharing it with your readers. Best wishes!

    Reply
    • Sara Frandina
      September 12, 2014 at 7:38 am (5 years ago)

      Carrie –

      You’re so welcome! Thank you for sharing in the first place. It sincerely spoke to me, as I’ve been a multipassionate from a very young age, but never necessarily “mastered” anything. Cheers to curiosity, perpetual learning, and never-ending explorations 🙂

      Sara

      Reply

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