Welcome to One Woman Shop Chats, an interview series where we- you guessed it- chat with solo business owners. Want to chat with us? Email us!
Hi Elizabeth! Tell us about yourself and your business.
I'm a writer slash photographer that turned into a social media strategist after diving deep into marketing and online platform building when I started freelancing years ago. As a writer I mainly have written in the travel niche as well as in wellness and gaming. As a consultant I help companies of all sizes expand their online platform and develop social media and content marketing strategies that rock.
What's thing people might not know just from reading your website and following you on social media?
In addition to my writing and consulting endeavours, I'm studying herbalism and working on my yoga teacher training plus I'm certified as a Holistic Life and Wellness Coach. I have waaay to many interests and I try to pursue as many of them as possible, just for the heck of it.
What's your favorite social media platform and why?
INSTAGRAM. I rave about it and tell all my clients to get on there NOW. In fact I was just interviewed on the Lifestyle Architects podcast and waxed enthusiastic about it for most of the show. The reason being is that Instagram is a form of microblogging and the best personal branding tool a company has. People buy from people now, and if someone doesn't feel they connect with a company on an intimate level their is so much competition that they can easily go elsewhere. Showing who you are and your brand's values and USP is integral and Instagram is the best way to do it.
If you could do just one piece of your business forever, what would it be?
Photography. Usually my photos accompany by articles/posts but I would love to have them at the forefront of my career really. I'm a student of photojournalism and it's making my passion for photography grow by the day.
If you had to describe yourself or your business in one word, what would it be?
For my EK Bradley brand, I would say edgy. For Thriving Healer (my division for holistic entrepreneurs such as yoga teachers), it would be holistic.
What's your favorite app?
Dropbox of course 🙂