Remember my last tennis-related epiphany? I'm back with another one for you, which occurred to me as I was playing tennis the other morning (perks of running a solo business- mid-morning workouts!).
I noticed that often the difference between hitting and missing a ball is one small step.
Think about this in terms of your business: how much more could you accomplish with one more step?
What if you sent an auto-responder to everyone who buys one of your products introducing them to your other products? What if you directly emailed people who tweet you to form a more personal connection instead of just keeping the relationship on Twitter? What if you included a Click to Tweet in every blog post to expand your reach? What if you sent a handwritten card with every order from your Etsy store?
Maybe the number of orders for your older e-courses would go up. Maybe your email list would grow. Maybe you'd find a great accountability partner. Maybe you'd get some awesome press for your solo business.
Today, I encourage you to take just one more step in everything business-related you do and see if it pays off (literally or figuratively).
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I love this way of thinking of this- just one extra step. Its not so overwhelming that way! Thanks for sharing!
So true! I once commented on a blog of a big name person (or, at least fairly big)… and he EMAILED ME. It blew me away! He didn’t try to sell anything, but just responded to my comment. I send little care packages to clients after we wrap up, and they loooooooove it!
LOVE this post! I try to do this a bit already (personal email when someone subscribes to my list, postcards & surprise gifts to my clients) but I really love all your ideas in here for going that one more step all over the place — thanks!
This is the key to a successful solo-business. Although I might reframe it from the perspective of: what’s one more step I can take to add value to this business and its customers? That way when I’m thinking about what I can do, it’s not necessarily for ME but for the people I’m trying to serve.
Great point Andrew! Thanks for taking the time to comment 🙂
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