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Whitney English Day Designer

One of the best parts about being a business owner is choosing a calendar for the new year. After all, who doesn’t love gorgeous new stationary? But we solopreneurs have some unique needs when it comes to planners. The creative in us wants something that will reflect our brand and make us happy to plan…

Pretty Procrastinator Planner Selz

Ready to sell products online but too caught up in the day-to-day tasks of marketing and management to build your online store? We get it. As one-woman businesses, we’ve all been there. Our time is extremely valuable. We don’t have the space in our schedule — or the skills — to create an online store,…

Curious about how to incorporate affiliate marketing into your solopreneur business strategy? It may be worth your time to explore how affiliate marketing can bring in a bit of passive income to supplement the revenue that your current products and services generate. Brush up on the basics of affiliate marketing Essentially, affiliate marketing entails promoting another…

Recently, I celebrated the six-month anniversary of opening the doors on my freelance writing business. I consider the day my LLC was approved to be my business’ “birthday.” And like any new parent, I have experienced joy and “What the $%#$ am I doing?” moments in equal measure. Although my experiences in the publishing industry…

Testimonials. Raves. Reviews. Call them what you want, but know that they all boil down to one thing: social proof. Proof from past and current clients that you do what you do as well as you say you do. (How’s that for a mouthful?!) It’s this social proof that can make or break your solopreneur…

My friend Joanne is a successful virtual assistant. Her clients adore her and consistently send her referrals. She was counting on her website to bring in new clients as well, but her site wasn’t seeing much traffic. When I asked her what she does for search engine optimization (SEO), Joanne said: “I have no problems…